Cogito, the cognitive technology of Expert System, was chosen by the Intesa Sanpaolo group to innovate and enhance the digital experience of its customers. For the new site and for the internet banking services platform, the bank has developed a Cognitive Banking engine with Expert System, an intelligent search system also capable of understanding users' intentions, analyzing the meaning of sentences and words with the maximum precision.
Thanks to artificial intelligence algorithms for semantic analysis and natural language processing, Cogito makes browsing the Intesa Sanpaolo website more intuitive, speeding up access to internet banking services and improving the use of information through an innovative search engine. interaction and research.
The new solution has allowed Intesa Sanpaolo to promptly achieve the innovation objectives underlying the group's digital strategy, also helping to improve the quality of online experience services. In fact, searches carried out online are constantly growing: today it is estimated that as many as 1 user out of 3 uses the new services implemented by Expert System on the Intesasanpaolo.com website and on average there are over 40 requests made every day.
Alessandro Monico, Italy Sales Director of Expert System, declared: “Our system combines very advanced cognitive functions, such as the interpretation of the research of concepts, with the possibility of translating requests containing intentions into direct actions. In the current scenario of artificial intelligence technologies, implemented in very sensitive areas such as customer support for banks and insurance companies, this is a unique success story in terms of speed of implementation, scalability and quality of results."
