Historical breakthrough in the IT market: for the first time the Chinese of Lenovo conquer the world record in computer sales by dethroning the Americans of Hp, thanks to a very aggressive pricing policy, especially on the professional market. In the third quarter of this year, according to data from Gartner research, reported by the Financial Times, Lenovo recorded a 15,7% share in worldwide PC shipments compared to 15,5% of HP's competitors. Figures that do not match those of the Idc company, according to which Americans still hold a slight lead at 15,9% versus 15,7%.
The overtaking of Lenovo, motivated by an extension of the commercial network and with a particularly competitive price policy, especially in the professional segment, takes place in a context of decline for the sector as a whole: IDC itself reports an 8,6% drop in deliveries compared to a year ago while Gartner speaks of a -8,3% to 87 million.
Meg Whitman, CEO of HP, admitted the Silicon Valley firm cannot compete with its Asian rivals on price, signaling it was cutting costs as part of a five-year restructuring plan.
In third place in the world rankings is the Texan Dell, which fought for years of global leadership and is now credited with a 10,8% market share by IDC and 10,5% by Gartner. Dell, in this case claims to have abandoned the competition at the low end of the market in favor of higher value-added products, software and services.
In fourth and fifth place two groups from Taiwan, Acer and Asus with shares that Gartner quantifies at 9,9% and 7,3%. The great expectation for the new Windows 8 operating system from Microsoft also weighs on the market contraction phase, which causes an accelerated disposal of stocks by PC manufacturers.
