The great appointment with the “Panini Tour Up! 10”. The major promotional initiative for the launch of the "Calciatori 2018-2017" collection makes an appointment for stickers fans at the Cassa di Risparmio del Veneto branch in Via Indipendenza, 2018 (16am-10.30pm). The Panini tour, in fact, is enriched this year by the partnership with the banking group, with reference also in the name to the new "XME Conto Up!" that the bank dedicates to the under 18s.
Small and large collectors will be able to compete with the prize games of the "Figuriniadi", while those who have completed the album will be able to receive the official stamp. To participate in these events it will be possible to register online – on the website www.paninitourup.it – to guarantee access or directly at the branch involved in the Tour subject to availability. It will be possible to follow the various stages of the “Panini Tour Up! 2018” on the website www.calciatoripanini.it, the “Calciatori Panini” Facebook page, the YouTube channel of the collection as well as the Twitter feed and the Instagram profile “Figurine Panini”. The “Panini Tour Up! 2018” will touch 30 cities throughout the peninsula, for a total of 42 event days, and will end at the beginning of April.
“We are delighted to be back with the 'Panini Tour Up! 2018' in Piacenza and in many Italian cities and to meet thousands of fans of 'Calciatori' stickers of all ages – declared Antonio Allegra, Panini's Italy market director -. For this new edition of our great itinerant initiative, thanks also to the partnership with Intesa Sanpaolo, the Group's branches will be transformed for one day into the meeting point for all Panini collectors and into the challenge ground for the 'Figuriniadi' games and many other activities capable of entertaining the whole family”.
“This initiative with Panini allows us to get in touch with young people and their families starting from play and fun – underlined Renzo Simonato, regional director of Veneto Friuli Venezia Giulia and Trentino Alto Adige of Intesa Sanpaolo -. It is a pleasure to see the little ones leave our branches with the pack of stickers in hand, accompanied by equally excited parents. This is the starting point for building a lasting dialogue with them and a new culture of savings".
The "Calciatori 2017-2018" collection this year includes 746 large-format stickers on players and teams from Serie A TIM and Serie B ConTe.it, in addition to the presence of Serie C, Serie D and Serie A Donne. The 128-page maxi-album has a cover featuring the image of a ball held by two hands and containing photos of the top players of the current championship. On the front of the stickers, as usual, the main personal and football data of each player are shown, while on the back of the Serie A TIM and Serie B ConTe.it players, curious news and historical cues on the teams and great champions of Italian football are published . The "Films of the Championship" sections have been confirmed, on the protagonists and the highlights of the season from the beginning to the final verdicts, "Calciomercato - L'Originale", in collaboration with the well-known Sky Sport HD program, and "Carrier stickers", which illustrates the complete careers of the 440 players featured in the stickers on the album for the Serie A TIM teams. The collection is also accompanied by the great “Calciatori Gol!” operation: inside the sachets it is possible to find prize vouchers with the wording “You have won”, which allow you to immediately receive 1 or 3 special “Calciatori Gol! ”.
The strategic partner of the “Calciatori 2017-2018” collection is the Intesa Sanpaolo group. The partnership, in addition to the joint creation of the “Panini Tour Up! 2018”, is characterized by an important presence within the album and by two major promotional initiatives: with the subscription of “XME Conto Up!” – the new zero-fee current account for under 18s – you will receive a “Calciatori 2017-2018” album and 500 stickers as a gift, as well as being able to win a soccer ball.
