PowaTag, the new technology that allows consumers to conclude their purchases anywhere and at any time with a smartphone in a touch, lands in the hotel sector. And it does so with an agreement with Best Western, one of the most widespread brands with 180 hotels in Italy and 4 worldwide, which from today adopts the mobile commerce solution designed by the English startup Powa Technologies to offer customers a revolutionary way to buy the Cadeau Best Western, a set of 6 gift boxes for 1-night or 2-night stays in Italy and Europe.
Best Western is the first tourism brand in Italy to embrace the "smart holiday" philosophy introduced by PowaTag, the system that uses technology for instant shopping through QR codes, Audio Tags, Bluetooth beacons, NFC and social media. To encourage and spread the use of this application among its customers, Best Western therefore offers a special 10% discount valid on all Gifts purchased through PowaTag.
Thanks to this technology, consumers can in fact purchase Cadeaus directly from bestwestern.it, the Best Western Italy website, from the newsletter that will be sent to all Best Western members and through special posters present in the 180 hotels in Italy. Just download the app for free from the Apple Store or Google Play and register, in just a minute.
Il voucher it can be used to stay in Italy and in Europe: from the main tourist and cultural cities to the sea, from the mountains to the lake and to the spas. “Best Western understood and focused on the huge potential of new technologies, we are excited to start this project with PowaTag: we will offer a faster and easier shopping experience to our customers,” he said Sara Digiesi, Chief Marketing Officer of Best Western Italy.
The same enthusiasm for the partnership has been expressed by CEO and founder of PowaTechnologies Dan Wagner: “Best Western's introduction of the smart holiday concept is proof of the brand's commitment to creating a truly multi-channel experience. PowaTag – Wagner explained – will change traditional purchasing behavior forever, we are happy to carry on our revolution together with cutting-edge companies such as Best Western“.
