The deodorants come in various forms – sprays, rollers, sticks… – but until now they had never come in candy form, and it took a Bulgarian 'confectioner' to bring them to market. “There is an old saying: true beauty comes from within; why not even from a sweet?”, says Ventsislav Peychev, owner of a small confectionery company, Alpi. Behind the innovation there is a Japanese discovery: one of the crucial components of rose oil, geraniol, when ingested, does not it is absorbed by the body but excreted through the skin, perfuming the epidermis from within, rather than from the outside like a spray.
Mr. Peychev says his Deo Perfume Candy can neutralize body odors and replace them with a sweet scent for six hours, depending on a person's size and how many geraniol candies they've swallowed.
Bulgaria, the poorest country in the EU, is a major producer of rose oil. Deo Perfume Candy won a bronze medal at the Geneva Exhibition of Inventions in 2011, and an innovation award at the SIAL Food Exhibition in Paris in October. The candy deodorant retails for $A6.50 a pack on amazon.com, and is already on sale in the US, Asia and several European countries.
