Generali Italia and Alleanza Assicurazioni were awarded three awards at AIFIn, Financial Innovation – Italian Awards 2020, an annual recognition that aims to promote the role of innovation in the banking, insurance and financial sector.
Generali Italia won in the "Hr & Organization" category, thanks to Feedback Up, an app dedicated to all its people, to exchange confidential, instantaneous and continuous feedback between colleagues and constantly improve the quality and effectiveness of their work.
With Feedback Up, over 54% of the sample involved, about 6.000 people at different corporate levels, have already used the app generating over: 5000 unique events and 40.000 feedback requests. 83% of events were answered and over 90% of feedback is transparent.
In the "Communication" category, the first prize was awarded to Alleanza Assicurazioni, thanks SMILE (Social Media Link Education).
It is a project dedicated to the development and management of the professional presence on social media of Alleanza insurance consultants according to: guidelines, indications and suggestions to increase professional valorisation and proximity to customers.
The project, launched less than a year ago, has already given tangible results: currently the Facebook pages of the Alliance consultants are 1.400. For Alleanza Assicurazioni, social media has become one of the main tools that nurture relationships and allow for an increase in the frequency of contact with one's customers.
With SMILE, Alleanza makes the tools dedicated to enhancing the professional identity available to the sales network increase visibility on Linkedin and Facebook: ad hoc training, social guidelines, editorial support to develop awareness and increase the relationship with your network.
Alleanza Assicurazioni was also awarded the third place in the category "Service and operational models", with MYA, the new service platform to support the sales network.
