FIRST online the month of April has become synonymous with records. Yesterday, April 20, 2020, the all-time high in direct visits to our site, which has totaled 207 thousand and 553. The previous daily record was thus surpassed, which was set just two years ago and precisely on 11 April 2018, when for the first time visits exceeded the psychological threshold of 200 visits, settling at exactly 200.
Yesterday was therefore the second time ever that FIRSTonline views exceeded 200, with probable improved effects also on the total number of visits, both direct and aggregated, in the month of April 2020.
- unique users of FIRSTonline of 20 April 2020 were, again according to Google Analytics, 84 thousand and 130.
How do you explain yesterday's exploit? Behind the boom in visits there are contingent reasons and more structural reasons, which certainly reflect the hunger for information unleashed by the exceptional nature of the pandemic. But it would be simplistic to think that it is only about this.
The news reports that yesterday contributed most to the record of visits to FIRSTonline were those on the so-called Phase 2, with over 67 visits on April 20 alone, but also those on the 730 pre-filled and those on public appointments, both national and Roman.
There was talk of the Coronavirus effect, which certainly also prompted visits to FIRSTonline, but in reality the theme is more for generalist sites and does not fall within the daily priorities of an economy and finance site. However, since the beginning of the health emergency, FIRSTonline has been able to offer original, selective and balanced information also on this terrain, enhancing both news and the economic, financial, industrial and social aspects more congenial to a site like ours.
But even on this occasion it seems to be possible to say that at the basis of the success of FIRSTonline there is a precise identity and a format that proves to be spot on. Identity is made up of quality, reliability, independent judgement, competence and creativity: whoever reads FIRSTonline must not get lost and waste time wondering if the news that is published is true or not because, like everyone else, we too can be wrong, but the information we publish is carefully verified.
The format of FIRSTonline is instead the result of a combination, tested over time, which combines service information - technically accurate but understandable to the wider public - with comments, analyses, insights, exclusive interviews and identification of interpretations that allow those arriving on FIRSTonline not only to know and be informed in real time but above all to understand what is really happening in an increasingly complex and always difficult to interpret world.
An identity and a format that readers increasingly appreciate and which has consolidated FIRSTonline in fifth place by audience in the ranking of national economics and finance sites.
