Ferrero shopping in the USA. In fact, the Alba confectionary house bought the Fannie May Confections Brand, the US manufacturer of premium chocolate brands Fannie May and Harry London, from 1-800-Flowers.com, for an amount in the region of $115 million, thereby expanding Ferrero's product portfolio in the United States.
In addition, the house of Nutella will enter into a strategic commercial partnership agreement with the aim of including a section of Ferrero and Fannie May products in the gift baskets and e-commerce sites of 1-800-Flowers.com.
“Fannie May – explained the CEO John Ferrero – has a very coherent strategic and cultural experience with us and we are pleased that its valuable people, its premium brand and its quality products become part of our group. The United States represents an important market with great growth potential for Ferrero and we are excited by the opportunity to be able to support the development of a major American brand as we grow our presence in this market”.
