Ferrarini presented in Milan, on the occasion of the third edition of Milano Food City, the "Sapori d'Italia" project to enhance Italian food culture and retail sales and two new 100% Italian products, aimed at traditional retail: the “Big Historic” and “the National”. Two top-of-the-range cooked hams designed to meet market demands that reward the highest quality and craftsmanship, together with transparency on origin, starting with the raw material.
The historic brand, founded in 1956 by Lauro Ferrarini, is today among the leaders on the national cooked ham market, both in the large-scale retail channel and in the traditional retail channel throughout the country thanks to its own distribution structure.
The two products will be presented on 8 May at 18 pm at the Hotel Baglioni in via Senato on the occasion of the delivery of the CHI E' CHI SPRING AWARDS, the prizes that Cristiana Schieppati director of CHI E' CHI bestows on personalities from the world of fashion, industry, entertainment and food that stand out for their positivity, for knowing how to always work with enthusiasm and for creating empathy also through their image. The event included in the Milano Food City calendar is sponsored by the Municipality of Milan with the media partnership of La Cucina Italiana.
The first Italian brand to produce cooked ham without added polyphosphates, Ferrarini is now one of the most important European companies in the agri-food sector and offers all over the world, in addition to its cooked ham, the symbolic products of Made in Italy: from Parma ham to various delicatessen specialties, accompanied by the products of the Ferrarini farm, from which the entrepreneurial activity started, such as Parmigiano Reggiano Dop, wines and balsamic vinegar of Modena and Traditional Dop.
The brand returns to Milan after the success achieved at Expo 2015 in which Ferrarini had a multifunctional space next to Palazzo Italia and in front of the Tree of Life in which there were three areas: the Food House where the products became ingredients for exclusive preparations of the Chefs; the Food Shop where the purchase of a selection of excellent products, produced in limited editions, continued the experience lived at home and the Food Exhibition to experience a special moment such as a tasting or an exclusive event.
Ferrarini promotes "Sapori d'Italia" to enhance the Italian food culture and retail sales
Ferrarini promotes the "Sapori d'Italia" project to enhance Italian food culture and retail sales and strengthens the link with the territory and proximity to the consumer with two new 100% Italian products, aimed at traditional retail: the "Big Storico ” and “the National”.
Thanks to its capillarity on the Italian territory, “Ferrarini - says the president of Ferrarini Spa, Lisa Ferrarini - is a solid brand, appreciated and in demand by the market. We are historically linked to the world of traditional retail, in which we want to increasingly consolidate our presence, enhancing the trusted 'shop' where the human relationship wins and the butcher calls the customer by name”.
“Support for the local economy – continues Lisa Ferrarini – is fundamental for us and we believe that traditional retail can coexist with large-scale retail trade”. For the entrepreneur, “Italian neighborhood shops continue to represent the history of this country and the excellence of Made in Italy. There the human relationship wins and the consumer relies on the delicatessen, who stands out for his selected offer of high quality and gourmet products. This is the force that has allowed many food retail stores to create a market niche that is increasingly appreciated by the consumer”.
“We want to turn the spotlight – continues Lisa Ferrarini – on the Italy of eight thousand municipalities and shops, which have always been the strong point of Ferrarini's commercial policy which has direct distribution throughout the country. Also for this reason we have chosen to launch "Flavours of Italy" a project made up of both communication activities and events that will lead us to travel throughout the Italian territory to discover its places, products, cuisine and shops, the beating heart of every city, every country. And we will do it by involving our customers in each area and their loyal consumers”.
Our products
The "Big historical" is a cooked ham, made "as it once was", for a consumer who is increasingly attentive to quality and linked to the trusted shop near the house. Made with a highly artisanal process and with strictly selected national raw material, with guaranteed traceability (from heavy Italian pigs), this ham is distinguished by being tied by hand and cooked out of the mould. The vintage image of the label is a tribute to the history of the brand. "Il Nazionale" is also a high quality ham, made with Italian meats, monitoring all stages of the supply chain, for a product guaranteed from origin to table.
