“Those who wanted to sign up have already done so. And now people want to try something new.” She claims it in the Guardian Ian Maudenew media expert. Even the American journalist David Kirkpatrick, author of "Facebook , the story", is convinced that the decline is around the corner. “It won't disappear in the short term – he explains – but it could enter one phase of decline".
In Italy there is more than one analyst ready to bet on the weakening of the position of the first social network in the world. One of them is Marco Camisani Calzolari, author of "Escape from Facebook", which links the stock's financial decline to the lack of transparency of the data provided by Zuckerberg's staff. “Facebook offers companies to advertise on the basis of unverifiable statistics – claims Calzolari – and this reduces investor confidence”.
The same skepticism also comes from the United States, where the growth forecasts of Facebook and Twitter up to 2014 in percentage values were all revised downwards with a gap between the two of 10,4 basis points in favor of the microblogging platform.
In this climate, the innovations recently introduced by Facebook, first of all that of "hashtag“, have given space to the most malicious hypotheses, such as for example the emulation of the direct competitor, a symptom of the perception of the imminent decline and a tool to exorcise it.
More realistically, however, Zuckerberg's empire, not only is always first in the world with a total of 1,1 billion visitors, but has lately been growing in those countries where it was less popular and where a possible mass migration from this or that social network to Facebook would alone be enough to contain any crisis in the rest of the world.
Vincent Cosenza by Blogmeter provides an assessment even in contrast with the negative opinions of the other analyses. “It's all about the network effect, ie the effect that makes it difficult to leave the platform because its usefulness is increased thanks to the presence of one's friends”.
It is therefore no coincidence that Google has decided to make the battle even closer in the field of "social media", concerned by the factor "number of users” on which Facebook can count and which can hardly be migrated from parts of Big G. The recent purchase of Waze, the Israeli road navigation application, corresponds to thepurchase of a large package of users with which the company of Sergey Brin and Larry Page believe they can increase the sociality rate of their services. The operation, which carries enormous weight within the strategies of the big names in information technology, was certainly not carried out with the decline of Facebook.
