Writing black on white his apology after the Cambridge Analytica scandal, Mark Zuckerberg had already announced it: Facebook would have given new guarantees on privacy to make sure what happened doesn't happen again.
While on the Nasdaq the title of the popular social network continues to pay dearly for its mistakes (about 80 billion dollars of capitalization went up in smoke in a few days), also weighing down Twitter and the internal High Tech sector, Facebook tries to run for cover, introducing as of today new privacy control tools. Soon all the functions to check which are the real personal security settings "chosen" by each user will be visible and above all easily accessible in one place on the platform. Old posts can be permanently deleted from the social network, while the story download process will become more selective and faster.
"In the coming weeks we will have more to share", anticipates the company, making it clear that more will soon arrive in the hope of convincing disappointed and less and less confident users and investors about Facebook's "behavior" after what was leaked on Cambridge Analitica and on the data of 50 million people that would have been used to influence US elections and the Brexit referendum.
FACEBOOK: PRIVACY SHORTCUT
The first novelty in terms of privacy was called "Privacy shortcut" and will allow Facebook users to access more easily and in a single menu the privacy settings which today are divided into 20 different screens. A reality that often makes it difficult - and above all confusing - to understand what to do to protect your account. With Privacy shortcut instead, everything should become more intuitive and clear, allowing individuals to decide what to share and what not in a simpler and faster way.
FACEBOOK: ACCESS YOUR INFORMATION
Another change introduced soon is called "Access your information" and according to what the Menlo Park company explained, it will represent "a secure way to access and manage information, such as posts, reactions, comments and searches that you no longer want to have on Facebook". Each user, if he wants, will have the possibility of permanently deleting everything, making it invisible to others, but above all making it disappear from the platform's servers, which at the moment is not allowed.
FACEBOOK: HOW THE "DOWNLOAD" CHANGES
As regards the "download", new features will be introduced which will allow for the complete "download" of one's data, making the mechanism more selective. Users will be able to download posts, photos and even likes.
Facebook also perfects the complete 'download' of its data, making it more selective. You can only ask for posts, photos or likes.
Recent events “have shown how much work we need to do to strengthen our policies, in the coming weeks we will update the terms of service and our data policies to better clarify what is collected and how we use it”, explains Erin Egan, VP and Chief Privacy Officer, Policy and Ashlie Beringer, VP and Deputy General Counsel of Facebook.
