Enel strong point in the market of the offers of fiber optic connectioncompeting with other service providers. The company led by the new CEO, Flavio Cattaneo, he launched his Enel Fibra offer with ultra-fast internet connection. The objective is twofold: to grow in the sector thanks to its vast clientele and to simplify the life of its customers, adding the possibility of having a fiber connection to the energy supply, accelerating along the road of the energy transition through the electrification of consumption and of other innovative solutions.
Enel Fibra's offer
Enel Fibra with Fiber To The Home technology (FTTH) allows you to navigate, thanks to a WiFi 6 modem, at a speed of up to 1 Gigabit/s in download and 300 Mbit/s in upload without activation costs. There are two possibilities: for those who are already Enel Energia customers, it is possible to activate Enel Fibra at the price of 22,90 euros per month for the first 12 months (thereafter you will pay 24,90 euros); for those who do not yet have a supply with Enel Energia, the cost is 24,90 euros per month for the first 12 months (26,90 starting from the second year).
Enel Fibra: the new commercial is on the way
Enel also launched it spot for TV dedicated to the Enel Fibra offer. The commercial uses an innovative and spectacular approach to tell the company's commitment to leading its customers towards an increasingly connected and technological future. Some of the solutions and technologies offered by Enel are shown: the robots, made up of solar panels, represent renewable energy; spaceships, made with heat pumps, and trucks with induction plates, symbolize the electrification of consumption. The hot air balloons with the photovoltaic panels on the basket refer to the self-production of energy, while the characters linked to social media and the universe of video games represent the launch of the fibre.
La advertising campaign, signed by Saatchi & Saatchi has been on air since 10 June on TV, with 30-second spots on Canale 5 and on the front page of La Gazzetta dello Sport. In addition, from 11 June it was launched on TV with 60, 30 and 15 second spots and from 12 June on digital channels with 60 and 15 second display and video formats. Starting from 18 June it will also be present in the press, on the radio with 30 and 15 second spots on the main national and local broadcasters, and on billboards with street furniture and maxi LEDs in the cities of Rome and Milan.
The challenge of the offers: Tim scraps the ADSL
The new campaign by Enel sfollows the one launched by Tim who decided to accelerate the transition to fiber optic connection by launching a program called “Adsl scrapping”. This program offers an incentive to customers who decide to switch to TIM fiber by activating one of the TIM WiFi Power All Inclusive or TIM WiFi Power Top offers.
