No more harassing phone calls looking for new customers: Enel will no longer call potential new customers by phone to stipulate electricity and gas contracts, starting from 1 June. From this date onwards, telephone contact activities will be carried out only towards those who are already customers and who have a consolidated relationship with Enel Energia, the group's electricity and gas sales company on the free market. These calls will be a tool to give useful indications for the management of domestic supplies and, for those who have given their consent, to illustrate commercial promotions dedicated to them.
The turning point - Enel is the first large group in Italy to announce the change of strategy on invasive telemarketing - is linked to the decision to "speak directly to people and customers, in a transparent and non-invasive way, avoiding do not like,” explains a note from the same group. A leap in quality that eases the annoyance of telephone commercial practices that have ended up in the Antitrust's sights – not only Enel but also other energy, telecommunications operators and so on – also and above all for the invoicing of unsolicited services. The signal that Enel launches ("the customer is important") also goes in the direction of preparing the way for the definitive opening of the market set for 1 July 2018 with a better degree of trust and acceptance by consumers.
Enel specifies that "all the other sales and management channels remain active: the network of Enel shops, contact centres, door-to-door sales channels". The Enel Contact Center alone (800900860) manages over 1,5 million telephone calls every month. It is also possible to use the website www.enelenergia.it, the Enel Energia app and the social networks, to quickly manage your supply also from PCs, smartphones and tablets. Every month 1,9 million customers use the website and the app to manage their supply and around 400 thousand - concludes the company - interact on Facebook, Twitter, Youtube and Instgram.
