Banca Ifis will be the national partner of Cortina 2021. The institute has announced that it has signed an agreement to become an "exclusive product category partner of the World Cup" for both the Foundation and the Italian Winter Sports Federation (FISI).
The Banca Ifis brand will be present during all the events and initiatives that will be promoted at the national and international level of the World Championship.
In addition to the sponsorship of Cortina 2021, Banca Ifis will be “FISI Official Partner” throughout the 2020/2021 sports season: the institute's brand will appear on the tracksuits of the athletes of the Italian national ski team for the technical, slalom and giant slalom competitions.
“Cortina 2021 is the place where you need to be – he comments Luciano Colombini, Chief Executive Officer of Banca Ifis – This is an important initiative of which I am very proud, because all the world spotlights will be focused on an area of great fascination not only for the Veneto region but for the whole of Italy”.
“This is a great opportunity for all of us to get in touch with the global sports community and especially with the younger generations. One of the reasons for our new commitment, as the Banca Ifis Group, is that we strongly want to support sport and what it represents: a universe of positive values, a space of loyalty and friendship, a training ground for commitment and growth", he concluded Colombini.
“It is with great satisfaction that we announce this partnership with Banca Ifis – he comments Alessandro Benetton, President of the Cortina 2021 foundation - this is not a mere sponsorship in itself but a major project that aims to enhance sport and young people and an important sign of closeness to the territory and great foresight on the part of a Bank with strong Venetian roots that makes innovation one of its fundamental characteristics”.
