Coinage, the fintech owned by Banca Generali and Poste Italiane, partners with Ferrari to bring to life one of the most innovative projects in the luxury automotive landscape. This initiative leverages blockchain technology for the first time to enhance the exclusive experience of customers who join the Prancing Horse's prestigious Hyperclub program, opening new avenues for digital ownership and tokenization.
The project: blockchain at the service of the exclusive Ferrari experience
The project, which began with a thorough feasibility study in March 2025, will come to fruition in conjunction with the start of the 2027 World Endurance Championship (WEC) season, thanks to the integration of a sophisticated digital infrastructure into the one Ferrari already offers its customers. At the heart of the initiative is a digital token that grants the right to participate exclusively in a private digital auction for the purchase of the iconic Ferrari 499P, a model that won the 24 Hours of Le Mans three consecutive times.
A key element of the innovation is the digital wallet developed by Conio, which will be integrated directly into the MyFerrari app. This wallet, built on Conio's proprietary technological infrastructure, allows for the safe storage of tokens Thanks to a multi-signature system and advanced cryptographic protection protocols. In addition to displaying and storing tokens, the wallet enables peer-to-peer transactions between members, without intermediaries, making token exchanges instant and secure.
For Hyperclub members, this translates into maximum security in the custody of their digital assets, as well as complete freedom and flexibility to interact with them in an exclusive, transparent environment compliant with European regulations, elevating the concept of ownership and participation to an unprecedented level.
The Conio wallet represents a turning point: It's not just a digital wallet, but a complete hub for managing digital property. It includes tools for interactive token viewing, peer-to-peer token purchasing and resale only between Hyperclub program members, digital completion of regulatory anti-money laundering checks, as well as real-time notifications and token value updates. All this is orchestrated within an exclusive, closed, and secure ecosystem.
Technology as a distinctive element
The official assignment of tokens to Ferrari Hyperclub members It is scheduled for March 2027 with a personalized and immersive digital experience for each member starting from June 2026. “The collaboration with Conio – said Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari – represents an opportunity for Ferrari to explore new ways of engaging with our customers. This project stems from the desire to strengthen the sense of belonging among our most loyal customers and offer exclusive experiences, in line with our forward-looking vision. At the same time, it allows us to experiment with innovative solutions, confirming our ability to embrace and capitalize on technological innovations.
“We are extremely proud of the exceptional result achieved by Conio in collaboration with a brand of excellence such as Ferrari – added Christian Miccoli, CEO and Founder of Conio -, for us this collaboration is proof that blockchain can be much more than a technical tool: it can be a language to tell stories of value, passion and the future.”
“This project – the words of Davide Rallo, Chief Fintech Strategist at Conio and creator of the project's architecture – not only marks a turning point in the world of luxury racing cars but also opens the door to a new concept and implementation of "club deal" financial structures. This architecture can be applied to a wide range of wealth management transactions involving high-end assets such as real estate and collectibles. It enables faster and more efficient processes, lower maintenance costs, and greater liquidity for traditionally illiquid assets, all within a simplified framework compared to traditional club deal structures.
Finally Gian Maria Mossa, CEO of Banca GeneraliConio represents one of the most innovative companies in our country, with an ongoing commitment to developing cutting-edge solutions that meet market needs. Banca Generali, alongside Conio for the evolution of payments and digital currencies, supports and stimulates innovation by promoting ongoing dialogue with business experience to create unique, cutting-edge solutions that foster systemic progress. We are confident that these efforts will help shape the future of digital finance Made in Italy.
