It came alive “The Authentic Italian Table”, an initiative to enhance the excellence of authentic agri-food Made in Italy promoted by Assocamerestero and implemented by 23 Italian Chambers of Commerce Abroad (CCIE) with the participation of Alitalia, as “Official Airline Carrier” in 10 locations.
The demonstration, ongoing until next 29nd June, involves in everything 3 continents and besides the United States sees in this year's edition for the first time the participation of Asia e Europe. So far they are 15 the stages that have successfully followed one another on the territories out of a total of 29. In addition to the numerous consortia, wineries, food & wine and Italian lifestyle companies, more than 160 restaurants involved, many of which certified Ospitalità Italiana (OI) with the participation of starred chefs and sommeliers.
“For these events, the CCIE involved almost 8.000 influencers, industry experts, and foodies – he says Gian Domenico Auricchio, President of Assocamerestero – who are participating in culinary workshops and tastings of Italian PDO, PGI and BIO products. The numerous stages in progress testify to the profound commitment of the chamber network in the project True Italian Tasteof which the event is a part. Thanks to the support of Ministry of Economic Development, Assocamerestero has in fact been working for three years together with the CCIE to increase awareness abroad of 100% Made in Italy products.”
Show cooking e masterclass for selected influencers and consumers by Madrid a Monaco, typing guided of authentic Made in Italy products from London a Vancouver, workshop dedicated to food & wine a Frankfurt, cooking courses a Monaco, contest da Houston a Beijing, creations of food design a Miami, talk show with chef a Tokyo: these are the main initiatives of “The Authentic Italian Table”, to promote and spread the knowledge of the real Italian food product and its most "authentic" taste.
More specifically, the event brings to the table the excellence of the Italian culinary tradition and 100% authentic products thanks to the collaboration of Italian Chambers of Commerce di Amsterdam, Bangkok, Barcelona, Brussels, Chicago, Mexico City, Frankfurt, Houston, London, Los Angeles, Luxembourg, Madrid, Marseille, Miami, Monaco, Montreal, New York, Nice, Beijing, Tokyo, Toronto, Vancouver e Zurich.
With a value of 41,8 billion euros, Italian agri-food exports set a new record in 2018, up 1,2% on the previous year. And 2019 also opened with an acceleration, recording a 3,2% growth in sales compared to the same period of 2018. 65% of our food & beverage exports are absorbed by European countries - first of all Germany (16,7%), France (11,3%) and United Kingdom (8,1%) - while the North America (12%) confirms itself as the reference market outside Europe, followed by Japan (2,7%).
“The Authentic Italian Table” in America
To host the opening and closing di “The Authentic Italian Table” are Miami e Mexico City accompanying numerous appointments in the American continent, from Los Angeles a Montreal e Toronto, da New York a Chicago to Houston e Vancouver.
The protagonist in Canada was Emilia-Romagna: a Montreal restaurants have prepared 3 dishes and one of these was made with ingredients from Romagna and became the subject of a contest. Also to Vancouver the jury awarded the best recipe and best pairing of food products and Emilian wines. Over States were celebrated there pasta, grana Po Valley and food design: juries of influencers they selected the best recipes, in the presence of the main American food bloggers, and contests for best creations of food design able to interpret the bond that unites the good food italian lifestyle.
“The Authentic Italian Table” in Asia
For the first time “The Authentic Italian Table” arrives in the Asian continent, with appointments at Bangkok, Beijing e Tokyo. Bangkok all the restaurants involved are OI certified and the protagonists are the companies that sell authentic Italian products, made available for tastings. Beijing the culinary activities will be accompanied by playful ones and at the end informative – educationala contest final in which the public will be involved in identifying products and ingredients. The Japanese capital hosted instead over 250 influencers and was attended by Special guest, including influencer food Francis Beautiful, the actor and model Andrew Cocco e Benedetta Parodi by video link. Were involved approx restaurants 20 and organize cooking performance.
“The Authentic Italian Table” in Europe
In Spain the focus of the event that arrives for the first time in Europe is represented by the union between the dishes and specialties of the Italian tradition and stories e culinary traditions of the Belpaese, with masterclasses and show cooking. There Germany hosts typical Apulian products, some DOP and IGP, seminars of tasting, workshops and a rice cooking class, which will illustrate the characteristics of Italian rice and the preparation of a typical risotto with DOP products. TO Geneva, the CCIE event in Zurich, will gather over 100 influencers and will be delivered on "Number One" Award, established by the CCIS to reward personalities who, with their professional activity in Switzerland, have contributed to spreading the Italian gastronomic culture. The events of Amsterdam e Brussels they will be led by prestigious chefs while the Luxembourg will devote a focus to Southern Italy, with tastings of Gragnano pasta e Apulian orecchiette, oils of the south e Sicilian sweets. In France finally, he was the protagonist truffle, while London will give space to beverage with corner dedicated to the main Italian brands of mineral waters and soft drinks.
