Roberto Cavalli renews the site and launches a new e-commerce platform. “With this operation we are aiming for an omnichannel approach – explained the managing director Renato Semerari – using our main stores around the world as shipping hubs through which we can cover more than 60 countries. In this way, we can not only offer our customers a wider range of products representative of the brand image, but also directly manage product stock and reduce fixed assets".
Furthermore, with this distribution system, customers in Italy, the United Kingdom and the United States will also be able to have a pay&collect service, i.e. they will be able to choose and order the garments online and collect them at the nearest Cavalli store, which can be selected on the site. The project is carried out in terms of development and store management by Triboo Digitale, in collaboration with Bootique for the graphic and design part.
The Cavalli brand, founded by the Florentine designer of the same name, was taken over last year by the Clessidra fund.
