Burger King challenges McDonald's in Italy. The second chain in the world in the fast food market has announced that by the end of 2016 it will open 15 new restaurants in our country, hiring about 400 young people. Not only that: the expansion plan is long-term and provides for the inauguration throughout Italy of 300 restaurants in the next 6-7 years, with the creation of over 6 jobs between direct employment or franchise business affiliation.
Francesco Zuffo, HR manager of the group, explains that Burger King's new strategic development plan was approved between 2014 and 2015 and the employment policies put in place by companies are "also benefiting from a more favorable regulatory and fiscal framework. The average age of our employees fluctuates between 26 and 30 years, and we also look at their professional growth, rewarding them with fast careers, salary increases and incentives to achieve company objectives”.
As for training, before starting work every employee must follow specific training developed by Burger King to learn the right procedures for handling food, standards regarding cleanliness and interaction with the public. In addition, this year the group ushered in the Burger King Academy in Segrate, in the province of Milan, where young managers can undertake a training course for a career in catering.
“We are looking for people – continues Zuffo – who put passion into what they do. If you have experience in the hospitality sector, that's an advantage, but we still develop various ad hoc internal training courses for employees. The international mold is evident: teamwork, respect between colleagues and consumers, sharing and loyalty are fundamental and essential values".
