Yoox abruptly returns to earth. After yesterday's rebound, when the Italian e-commerce leader had recovered 3,4% in Piazza Affari, temporarily putting an end to the decline that began in recent weeks, in the wake of the disappointing estimates of the English counterpart Asos, on today the Yoox share has returned to decline, recording a drop of more than 1% in the mid-morning, a drop that places it among the worst stocks on the Italian list.
Yesterday, the news on the success of Alibaba's IPO on Wall Street and the positive indications on the forthcoming debut of the German competitor Zalando in Frankfurt pushed up the prices of the Italian company active in e-commerce. A positive effect that, however, seems to have faded away immediately.
