Bad day on the Hong Kong Stock Exchange for the title of Prada. The shares of the Tuscan fashion house closed the last session down by four points, after having lost up to 8,5% (the worst drop, according to Bloomberg, since October 3, 2011). However, it must be remembered that just under two years ago, at the time of listing, each Prada title was worth 39,5 Hong Kong dollars, while the last recorded price was a good 74 dollars.
What triggered the sales was the opinion of a Barclays analyst, Candy Huang (curiously, the same first name as Prada's flagship perfume), who spoke in a report by "lower growth than margin estimates".
In the year ended January 31, the increase in sales (for the same number of stores) decelerated mainly due to the postponed timing of the Chinese New Year, Prada specified, but margins still grew to 27%, from 24,6 % of the previous year.
