Mediaset stock flies to Piazza Affari, which at the beginning of the afternoon manages to gain over four percentage points, to 3,64 euros, scoring one of the best increases in the Ftse Mib.
The wave of purchases on Alfa Romeo shares was triggered by some rumors published today by Mf, according to which the company – through the Publitalia '80 concessionaire – would have increased the price of advertising space by 2% until Easter. A decision taken in the light of forecasts of an improvement in overall audiences and a recovery in advertising investments.
"Although the increase is modest and although it can easily be offset by higher discounts, we interpret this news positively, as it implies an improvement in expectations for the advertising market this year," analysts at Kepler Cheuvreux commented in a note. maintain the buy recommendation on the stock, with a target price of 4,2 euros.
