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Stock market swings, but Mediaset flies on Vivendi's wings

The indiscretion according to which Vivendi is ready to make an offer to Mediaset for a pay-TV alliance sends the Biscione flying on the Stock Exchange (+5,7% at mid-day) despite the ups and downs in Piazza Affari – Two-speed banks , but an HSBC report judges both Unicredit and Intesa to be “buy” – Finmeccanica, Stm and Prelios rebound.

Stock market swings, but Mediaset flies on Vivendi's wings

Business Square fluctuating in the last session of the week, in turn the first of 2016 in positive territory. Fluctuations in the banking sector condition the performance of the index Ftse Eb (+0,11% at midday), in line with Paris (-0,12%) And London (-0,02%). Heavier the descent than Frankfurt e Madrid (both -0.40%).

To light up the stage of the Italian Stock Exchange are the moves of Vivendi. According to rumors, the company led by Vincent Bolloré is evaluating the possibility of increasing its stake Telecom Italy (-0,3%), currently at 21,4%, down to 24%. The pdg Arnaud de Puyfontaine said yesterday that Vivendi will demonstrate "soon what is possible to do, from the point of view of the convergence between Telecom and content, on a market like the Italian one". Words that acquire a particular flavor in the light of the true Mediaset Premium advances.

Its Mediaset is on the shields (+5,7%) after the rumors of Corriere della Sera on the arrival of an offer for the Alfa Romeo pay TV by Vivendi: 900 million euros, less than what was offered a few months ago by the Murdoch group. But a three-way alliance (Vivendi, Mediaset and the Spanish Telefonica, a 10% shareholder of Premium) is viewed favorably by Mediobanca analysts: "We don't expect anything to happen in the short term - reads a note - but we continue to believe that some news could arrive in the coming months, given that the value of pay-TV could increase considerably in the future, in the light of Telecom's appetite for premium content: 2017 should be the year in which the European market will direct towards a vertical consolidation”.

Banks are weak after yesterday's crash. This morning, HSBC revised its ratings on Italian bank stocks. Judgment buy on Unicredit which after various fluctuations now increases by 0,48%. The institute repurchased just over €1 billion of its own subordinated Tier 2 bonds with the aim of improving the quality of its balance sheet. The buyback took place from 25 January to 16 February.

Evaluation buy also for Understanding (-0,51%, with a target of €2,89 from €2,93), Banco Popolare (+0,2%, target at 14,08 euros from 14,62 euros), Ubi (+0,13%, target €4,59 from €5,13). Judgment Hold for Montepaschi (+2%), target at 0,63 euro from 1,78 euro. Heavy Banca Pop.Emilia (-3,4%).

Little moved the Petroleum: Brent is trading at 34,3 dollars a barrel. Eni is unchanged, Tenaris -1% Saipem -2%. They advance Finmeccanica StM, both +1,5%. Fiat Chrysler salt of 0,3%. Prelios bounces 5%. Yesterday ended the period of negotiation on the Stock Exchange of the option rights necessary to subscribe the shares deriving from the capital increase.

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