It's called Black Friday, black Friday, but in reality it has become so popular all over the world that it covers an entire week. In fact, the discounts begin today, Monday 19 November, and end with cyber Monday next Monday, 26 November. Not taking advantage of it, especially for those who usually shop on the internet, would be a crime.
The promotions cover practically any sector, from Hi-tech to furniture, passing through cosmetics, clothing, books, household appliances, etc.
BLACK FRIDAY: ALL ON AMAZON
As every year, Amazon takes the lion's share, waiting for the super discounts on Friday 23 November, starting this morning already started to put in promotion thousands of products. The international e-commerce giant, on the other hand, has a record to beat. The one conquered in 2017 when on Black Friday it managed to exceed 2 million orders in just 24 hours, at the rate of more than 24 items per second.
This year the goal seems to be to score a weekly record that is impossible for the competitors to beat. Precisely for this reason, there are among the main products subject to discounts until November 26th the Echoes, the voice assistants for the home that the company led by Elon Musk is trying to push as much as possible.
All the other products of the brand are also in promotion, such as the Kindle Paperwhite or the Fire Stick. As for the other offers, the now tested "Amazon system" works like this: discounts range from 15% to 70%. There are several types of offers:
- Lightning Deals: limited number products on sale with a maxi-discount for a few hours (maximum of 6),
- offers of the day: discounted products for 24 hours,
- land featured offers: a list of offers that Amazon presents from time to time,
- Prime preview offers: Available for Amazon Prime customers only. THE clients Amazon Prime will also be able to access Lightning Deals half an hour before everyone else and will be able to count on unlimited one-day shipping at no additional cost on over one million items and 2-3 day delivery on millions more.
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BLACK FRIDAY: OTHER DISCOUNTS
The Black Friday week is not only a gold mine for Amazon, but also for all stores that have focused (also or only) on e-commerce. Not surprisingly, last year purchases increased by 33,46% over the previous year. During Black Friday 2017, traffic on e-commerce sites increased by 78% compared to the previous three weeks and the following three, while for Cyber Monday the increase was 40%.
As for multi-category e-commerce sites, promotions should not be underestimated eBay, while those who want to buy household appliances or "tech" products can take a look at the discounts offered by Unieuro, which has already launched its own “Black Rock Friday” with promotions that, on some categories, reach up to 60%. In the same sector, during the week (and especially Friday) numerous products at discounted prices will also be available from Euronics (from midnight on November 23rd) e MediaWorld (from Thursday). ePrice, on the other hand, has decided to launch a competition: every day until Thursday 22, there will be a Black Hour on the site, an hour in which 60 products will be raffled off.
As for furniture and household items Leroy Merlin has already activated offers while on the site Ikea the discounts will start on the 23rd and will continue until the 25th of November. Poltresofà offers 70% discounts on four sofa models.
For the cosmetics and the perfumery to join the Black Friday there will be Douglas, while for i books (besides Amazon) also offers on IBS.
Clothing: Zalando, Privalia, Asos and Ovs.
Trips: Ryanair from today begins a whole week of promotions on air flights, discounts also on eDreams and Volagratis.
