Bip is renewed and relaunched. The multinational consultancy, founded in Italy in 2003 and which employs 2.600 people worldwide, launches a new brand identity and reveals that in the coming months it will concentrate a large part of its strategies on the city of Milan, with ambitious projects above all on digital, which will kick off on the occasion of the Milan Digital Week 2020.
The presentation of the new Bip, which has the president Nino Lo Bianco and the double managing director Carlo Capè and Fabio Troiani at the top, took place in Milan, in the setting of Palazzo Reale, where it was explained that the group rebranding project therefore it is not just a change of image, but it is part of the broader growth plan of the multinational, which has undoubtedly experienced an important evolution since its foundation and is now ready to open up to a new phase, one which sees it position itself as Italian excellence in the world, through international expansion and through acquisitions.
"Here to give” is the new Bip slogan, which from today "dares" because it looks to the future, with its innovative solutions to traditional problems, offering its customers an ethical but at the same time disruptive approach. In fact, the top management of Bip foresees a positioning abroad which will grow by 40% in the next three years, with the acquisition of a leadership position in Europe and Latin America and a subsequent landing in North America.
Bip's offer is concentrated above all in the disciplines ofInnovation Consulting, Data management, Design thinking, Industry 4.0, Cyber security. Among the main projects, the birth of “Alliance for #milanodigitale”, sponsored by the Municipality of Milan. A designed project with the Municipality of Milan e for citizens of Milan, and beyond.
It is, explains a note from the company, a collaboration aimed at activating educational projects for citizenship, with the aim of reducing the digital divide, i.e. the barriers to the use of digital tools, and to ensure that new technologies and related services truly constitute a factor of social development. The "Alliance for #milanodigitale" project aims to initially train more than 6.000 citizens, providing everyone (regardless of preparation or age), among other things, with the skills to best benefit from the digital services of the Public Administration.
Bip will therefore make available to the municipal administration, and consequently to all citizens, know-how and technology in one virtuous example of collaboration between public and private. In fact, 200 employees will be available to learners, holding lessons in the classroom and supporting them throughout the training process, also facilitated by an e-learning platform.
"It is much more than a change of image - admitted the president Nino Lo Bianco, recently awarded with the certificate of civic merit in the ambit of theGolden Ambrogino 2019 -, it is an evolution of our identity. We started in 2003 as the first Italian consulting firm and today we are present in 12 countries with a workforce of over 2600 resources, among the European leaders in digital transformation. This installation is a message to citizens: Bip is a reliable partner in business, at an international level, as well as towards the closest communities”.
“Today – he said Carlo Capé, Chief Executive Officer – a new phase is opening for our Group. The new brand represents our identity, that of a company that looks to the future and is ready for change, new challenges and to consolidate its image on a global level, aiming to be among the top 25 companies worldwide”. “We hope – he added Fabio Troiani, Chief Executive Officer – that digital is finally experienced as a multiplier of culture, not a divider. Bip brings inspiration and vision to the most complex contexts every day, but is also able to respond concretely to the needs of the territory".
