Banca Ifis invests 1,2 million euro in new advertising campaign multimedia #SmartBankSmartChoice. One year after the renewal of the Group brand, the bank that operates in business services and non-performing loans is today launching a new message on TV, websites and mobile apps, as well as in the main national and local newspapers.
The idea on which the new campaign focuses is that of "a bank that does not chase the fashions of the moment but understands the needs of the entrepreneur, pays no attention to the form but focuses on the contents and is committed to ensuring that its customers' projects are realized . For this reason, people recognize themselves in her and choose her”, explains a note from the institute.
The goal is to "strengthen Banca Ifis' positioning as a bank at the service of businesswomen and entrepreneurs, to whom we wish to convey our values and our distinctive approach to business - underlines Rosalba Benedict, Director of Communications, Marketing and External Relations of Banca Ifis – We are an innovative bank and we also wanted to use a recognizable language in communication in line with our being».
The campaign was conceived and created by Independent Ideas (Publicis Group), divided for 64% on TV and on demand channels, 20% on digital and the remaining 16% on printed paper. The planning of the commercials will take place from 12 July to 25 December for a total of 24 weeks while the digital campaign will last six months and the print media will start on 15 July.
