On the occasion of the General Council of Assolombarda, the President Alessandro Spada and local entrepreneurs met Luca Palermo, Chief Executive Officer and General Manager of Fiera Milano, to share future objectives and discuss business opportunities related to the exhibition sector. On this occasion, the calendar of was illustrated to those present Fiera Milano of 2023.
“ The meeting once again demonstrates the strong synergy between the business world and the trade fair world – declared the President of Assolombarda, Alessandro Spada -. In such a complex economic situation for companies, the trade fairs presented today are useful opportunities to create a system and generate new business opportunities for the benefit of all supply chains. I am thinking of the most awaited B2B appointments, which allow operators and entrepreneurs to meet in a network perspective, but also of consumer events, which allow companies to intercept their reference market and promote their products. These are two trends that have always been perfectly interpreted, in our area, by the precious activity of Fiera Milano. According to the Association, the body constitutes an excellence in the world of organizations in the sector and a showcase that is always appreciated as a development accelerator for businesses. Moreover, it is a matter of a pole of great importance, central not only for Lombardy but also for Italy and Europe, with which Assolombarda intends to strengthen the synergies for the growth of the territory”.
“Fiera Milano and Assolombarda represent the most important development levers for the Lombardy production system – commented the Chief Executive Officer and General Manager of Fiera Milano, Luca Palermo - . “In its more than 100-year history, Fiera Milano has always been the privileged showcase in which to present the many innovative products of all companies to the world. The 50 events hosted on average in a year generate 17,5 billion euros in exports for the exhibiting companies. Also for this reason, the development and internationalization of companies are the main focus for Fiera Milano and the collaboration with Assolombarda allows us to explore these aspects in depth. Fiera Milano generates induced activities of 8,3 billion euros a year and we want to further strengthen the link between the local area and its businesses. In this sense, a fundamental role is played by the synergy with Assolombarda, in the development of growth, innovation and internationalization processes for companies".
