The Ariston Thermo group, a historic Made in Italy brand with a turnover of almost 1,6 billion (90% outside Italy) and 7 employees, has just successfully closed its first campaign against global warming and has done so through an original and innovative initiative: the "Ariston Comfort Challenge - Greenland mission". By providing them with an innovative modular house assembled in the heart of the remote and freezing Qeqertarsuaq, better known as Disko Island, and heated with Ariston technology, it was a question of supporting a team of researchers from the University of Copenhagen engaged – through the soil survey of that part of Greenland – in major climate change studies.
The house was called the "Ariston Comfort Zone" and allowed the team led by Professor Morten Rasch of the Institute of Geosciences and Natural Resources Management of the University of Copenhagen, to have a stable base in the heart of Disko Island, where temperatures reach -50° in winter: until now, due to cold temperatures and adverse weather conditions and without adequate infrastructure, it had never been possible to spend more than a few days on site during the winter months, the most important period of the year for collecting new data necessary for the subsequent phases of the research. Now the base is there, it protects from extreme conditions for the entire necessary period and also guarantees a sufficient level of comfort.
“We were looking for the right opportunity to test and demonstrate how, even under the harshest conditions mankind has ever experienced, our product technology can live up to the most demanding expectations. To show how our mission is not a simple claim, but a concrete and precise reality”, he explained Massimiliano Fugini, Group Brand, Digital, Corporate Marketing & Media Relations Manager at Ariston, “we got in touch with Interact, who immediately introduced us to Professor Rasch. The scientist responded enthusiastically to our proposal for the Ariston Comfort Challenge, which would have radically improved the research capabilities of his team - until then equipped only with tents - by offering them a base that was stable and in which one could live 'year".
The house obviously guarantees maximum energy efficiency: it is heated and supplied with hot water thanks to Ariston Alteas One technology. The beating heart of the house is the wall-mounted condensing boiler, equipped with technology that guarantees high energy efficiency and a new Per4mance System based on the synergistic combination of Ariston technologies. The boiler ensures the best performance with minimum emissions, offering a long-lasting, comfortable and smart connected experience, even in the harshest of arctic winters. It is also a design object, thanks to the collaboration with UP Design.
“The Ariston Comfort Challenge – Greenland Mission is a campaign that makes us incredibly proud. It is a new direction that allows the brand to aim towards new frontiers, new consumers and stakeholders, redefining our mission to bring comfort to everyone, even when it seems difficult or impossible. As Country Manager for Italy, it is an honor for me to present this completely new and different way of giving life to our intentions to the national market” he said Mario Salari, the country manager for Italy.
The entire mission has been filmed and will be shown in the form of a web-series through the Ariston channels and narrated in a special by the DMAX channel. It's also available, starting September 17, on the official Ariston platform, the six-part documentary that tells the story of the three installers, the heroes of the story, and their difficult journey to complete the mission. A feature that will not only tell their adventures, but also the stories of the characters and cultures that populate the wonderful ice landscapes of Greenland.
