In the scenario of the opening, a little uncertain, a Wall Street (where Dow moves slightly above parity and the S&P 500 slightly below), the bad performance of Apple stands out, whose stock loses 16% around 5,7 pm (Italian time) at around $466.
The impression is that the markets have been more than disappointed by the presentation of the new products of the Apple of Cupertino. At the end of June, the stock was close to $400, since then it has grown to a high of $507 (touched on August 19). The value remained stable until 9 September and since yesterday, the day of the presentation, it has begun to fall.
The hint was understood already yesterday. In fact, on the day of the awaited maxi-event in which Apple unveiled two new iPhones – one low cost and the other with a fingerprint reader – the stock closed at -2,33% on Wall Street. The House of Cupertino had widely anticipated the names and characteristics of the new jewels and considerations on the limits of technological innovation and the profitability that finance imposes on the industry had already been disseminated.
However, it should not be overlooked that, in cases of presentation of a new product, the decline in the title is not unusual. As research firm Birinyi Associates explains, traders buy a stock on the back of rumors of product news and then opt to "sell on the news" when the company confirms those rumors. In confirmation of this hypothesis, it must be said that, in the last 30 days, the Apple share had gained more than 11%, much more than it did other times before the launch of a new device.
