Back to the origins for Alleanza Assicurazioni which once again chooses Genoa – the city where it was founded in 1898 – to bring together employees and network managers from all over Italy on the occasion of its 120th anniversary. At the annual Convention, which was held today at the Magazzini del Cotone, the Chief Executive Officer, Davide Passero, announced the record results of 2017 and outlined the sustainable growth strategy in front of an audience of 700 people and over 15.000 collaborators connected in live stream.
“For 120 years, Alleanza has been growing together with our country alongside Italian families – Marco Sesana, Country Manager and Chief Executive Officer of Generali Italia declared -. A long, fascinating journey full of challenges, which Alleanza has always been able to grasp, transforming them into successes. Over the years, the solidity of the Company's structure and its unique model of agency network have been accompanied by great dynamism in grasping, before others, the signals coming from the market and from the socio-economic context: as demonstrated by the recent completion of the more major European digitization programme”.
In 2017, in the face of a contracting Life market, Alleanza's new business grew by 9% to €2,2bn and bringing Total Inflows to €4,9bn, up 7% on the previous year. last year. Davide Passero, Chief Executive Officer of Alleanza Assicurazioni commented: “In the last three years we have accelerated our organization in a time of great change where customers are the protagonists. We have focused on significant investments in products, training and technology to guarantee the highest standards of consultancy and customer assistance. This sustainable growth strategy has allowed us to achieve constantly growing results and to achieve the new historical production record of 2,2 billion”.
In detail, in the last three years, New Business has grown by 34,2% (2,2 billion 2017 vs 2014 -1,6 billion) and Net Funding has more than doubled (from 740 million in 2014 to €1,6 2017 billion in 9). Positive results which, in the last three years, have allowed Alleanza to gain four positions in the Italian classification of life companies, going from 5th to 17,3th position. Furthermore, the completion of the digitization of the network and the raising of service standards have improved customer satisfaction: this year's Nps (Net promoter score) reached 7,3%, more than doubled compared to 2016, XNUMX% of XNUMX.
The annual Convention was also the occasion to launch Smart Capital, the new intelligent savings plan that completes the Company's range of hybrid products. Smart Capital is designed for customers with a medium-low risk profile who want to undertake a medium-term savings plan (5-10 years); seek maximum investment flexibility by choosing a mix between the San Giorgio separate management and 3 OICR funds with different levels of risk; and one can opt for differentiated levels of protection for himself and his family.
