Adidas loses more than 11% on the Frankfurt stock market, due to a significant downsizing of estimates on the utlie foreseen for 2014. This was initially given between 830 and 930 million euros, but after European and American sanctions which prevent investments in Russian soil, the analysts of the German clothing manufacturer had to revise the estimates to 650 million. However, Adidas maintains revenue growth of 2%, with a net profit of 144 million euros.
The victories in the world championship of the teams wearing the three stripes are not enough for the sportswear giant. World champion Germany dressed in a German brand failed to give financial stability to the famous technical sponsor. Not even the pharaonic investment in Manchester United's red devils of 100 million euros per season have been able to revise Adidas' estimates upwards.
Politics proves to be, if it were still needed, stronger than sporting victories and even stronger than money itself. The heavy sanctions imposed by the European Union-United States of America tandem have cut off the legs both of the Russian economy outside national borders and of anyone who wants to put their money to bear fruit in Putin's fields. The impossibility for any economic agent to operate financial transactions with Russia has in fact forced Adidas to remove from its estimates all potential proceeds from activities carried out in Moscow.
