Il Black Friday 2023 is now upon us. One of the most anticipated and celebrated days in the world of shopping, marking the start of the Christmas season with incredible quote e discounts. This event, originating from the United States, has gained popularity globally, reaching such a large scale and diffusion that it has pushed physical stores and e-commerce platforms to extend its duration. So much so that many have renamed it “Black November” rather than “Black Friday”. The most famous Black Friday is undoubtedly that of Amazon, with mega discounts that can reach up to 70%, but the sites of Apple, Samsung, MediaWorld, Unieuro, Euronics, eBay, GameStop and all the best-known brands are also literally taken by storm, fromclothing to accessories, passing through the household products up to beauty. Also travel. In times of skyrocketing costs of living, airlines (Ryanair, Volotea, EasyJet, Vueling, Ita and so on), hotels and travel agencies participate by offering advantageous discounts on fares. Here's everything you need to know about the "Black Friday" most loved by shoppers and the Amazon Black Friday Week 2023.
When does Black Friday 2023 start?
The date to be circled in red is Friday November 24 2023. As usual, Black Friday falls on the Friday after Thanksgiving in the US, which this year is November 23rd. Black Friday 2023 starts at midnight on Friday 24 November and ends at 23.59pm on the same day. This is the culminating day, on which shops and e-commerce will focus the most. In reality, however, even if Black Friday is spoken of as a day of offers, it has now become such an important anniversary for companies that the offers start as early as Monday (if not even earlier), and end on Cyber Monday, which this year falls on Monday 27 November.
The only exception is Amazon, which will instead start its marathon of discounts called Black Friday week 2023 starting tomorrow, Friday 17 Novembere.
When does Black Friday 2023 start on Amazon?
The undisputed king of Black Friday is certainly the e-commerce giant: Amazon. Although the discounts actually last 10 days. It starts at midnight on Friday 17 November and ends at 23pm on Monday 59 November with Cyber Monday. It means that to take advantage of the discounts on Amazon it is not necessary to wait for "Black Friday" but it is good to move in advance to grab the most convenient offers.
Unlike what happens during the discounts of theAmazon Prime Day, to access the Black Friday offers you do not need thesubscription to Amazon Prime.
Beware of fake offers
Watch out for scams. For this reason, it is advisable to do one list of desired items, do a little research in the various online stores and physical stores comparing prices and offers, in order to be sure of obtaining maximum savings without forgetting any shipping costs and payment methods. Black Friday is a jungle, even online. Servers are overrun and you may not be able to navigate shopping portals easily. Therefore, it is better to arrive prepared: put the desired products in the cart and as soon as midnight strikes, proceed with the purchase (if advantageous).
Black Friday: here's how much Italians will spend and what they would like to buy
According to a PwC research the forecasts for next Black Friday are quite promising. The average budget is 232 euros, with a growth of around 20% compared to the 194 euros spent in 2022, linked to the desire to save on the cost of Christmas gifts (28%) and seize new purchasing opportunities (27%). However, the inflationary context will influence consumer behavior and their willingness to purchase: almost half of Italians (45%) will only shop with an average discount of 30% to 40% of the product price. The search for clothing, shoes and accessories (42%) will drive purchases, followed by electronics and technology products (34%), health and beauty (22%) and household items (21%). In line with 2022 data, men expect to spend more than women (261 euros versus 205 euros).
