UniSalute health insurance (Unipol Group) and Walt Disney Italia have announced a partnership against childhood obesity, launching a series of initiatives to inspire Italian families to undertake healthier lifestyles, with particular attention to children.
The problem is serious. According to the OKkio alla Salute 2016 Report, three out of 10 Italian children are overweight or obese. Precisely to counter the serious consequences of bad eating habits and an excessively sedentary life, UniSalute and Disney Italia have launched the UniSalute Junior application, which offers advice and suggestions on how to eat well and be more active, using the power of characters and stories Disney to make a healthy lifestyle easier and more enjoyable for Italian families.
The joint initiative was presented on Thursday in Milan in a press conference attended by the CEO of UniSalute Fiammetta Fabris and the Vice President, Head of Disney Media Sales and Partnerships The Walt Disney Company Italy Monica Astuti.
The campaign includes a series of initiatives such as releases on "Topolino", the diffusion of an advertising spot in the cinemas of the UCI Cinema circuit and the launch of the UniSalute Junior App.
Developed in collaboration with Disney Italia to promote healthy lifestyles for the whole family, theapp is free and open to all (not only to those insured with UniSalute), but is aimed above all at children.
The game sections are two:
- Quiz – with questions on lifestyle and nutrition that allow at the end of the course to obtain the Disney booklet "Let's enjoy feeling good" as a prize;
- Shake – shaking the phone brings up a card with lifestyle information pills, delivered by a Disney character. For every four shakes, you get a Disney character to print and colour.
