A market, that of jewels and precious metals, undergoing radical change and increasingly linked to emotion and design. New trends are at the heart of VicenzaOro September, the international jewelery fair scheduled in the Venetian city from Saturday 22nd to Wednesday 26th September. According to the experts, there is also another challenge: the generational one. That is, to be able to catalyze the interest of the new European generations, for which the jewel is no longer a status symbol. If, in fact, in countries such as China or Russia the jewel has not lost its appeal even among the youngest, the same is not true in the Old Continent. Where it is necessary to keep up with a purchasing method that has become more emotional and, especially among women, more linked to fashion design.
And then there's e-commerce, another theme at the center of VicenzaOro. To help jewelers and manufacturers to better face the challenge of online during the event are proposed in this edition i digital talks, a series of insights on the hottest topics of digital innovation. While trends are the protagonists with Trendvision Jewelery + Forecasting, the world Observatory of jewelery and precious metals which presents the new Trendbook 2020+, a publication which brings together the phenomena destined to lead the market in the following eighteen months. Among the new projects, T.Evolution stands out, dedicated to technologies and machinery for jewelery and the processing of precious stones, in which companies will also be involved in training sessions. While The Watch Room is a section entirely dedicated to the world of watchmaking that will host the latest collections and previews of twelve brands.
It is also presented for the first time in the September edition of the event The Design Room, an exhibition concept dedicated to jewelery designers who will exhibit their collections. The goal is then to continue to support the internationalization of companies. On the foreign sales front, the latest calculations carried out by the Confindustria Moda Study Center on Istat data speak of a negative change of pace. In fact, if in the January-March period exports of the gold-silver-jewelry sector had increased by 3,3% compared to the same period of 2017, in May foreign sales closed the first five months of the year with a a decrease of 1,9%, for a total of 2.674,3 million euro.
