Share

Unicredit: mobile banking, the bank in the palm of your hand

"If over 48% of Italians own a smartphone, then it seemed natural to us to offer access to the bank and its services also through this method": said Remo Taricani, Head of Retail Italy at Unicredit which focuses on mobile banking

Unicredit: mobile banking, the bank in the palm of your hand

A smartphone may be enough to simplify some moments of daily life: send small sums to friends through your phone book; pay bills by taking a simple photograph; pay online without providing your credit card details each time. These are some of the UniCredit banking services that can be accessed via mobile phone. “Technology is fascinating but we think it should lead to a final result and not itself be the final result – he comments Remo Taricani, Head of Retail Italy of UniCredit – This is why we started from the observation of the real world and asked ourselves how we could make life easier for our customers. If over 48% of Italians own a smartphone, then it seemed natural to us to offer access to the bank and its services also through this method”.

There are many problems related to everyday life that can be solved brilliantly and simply. With UniCredit's Mobile Banking App you can have the bank at your fingertips and carry out many operations very quickly. The latest FingerPrint function with which customers will be able to authenticate themselves when logging in and to authorize orders thanks to a new fingerprint recognition technology as an alternative to the normal entry of the pin. So for a Smart Withdrawal, just enter the amount you want to withdraw and confirm everything with the pressure of a finger on your mobile phone, then the cash will be withdrawn at the ATM, by touching the screen and framing the QRcode with the phone, all without a card. With Send Money, it will be very simple to send small sums of money to contacts in the phone book: by typing amount and random, the money will be sent to your friends and acquaintances in a few seconds, in a very similar way to sending an SMS.

in 2015 the people who made purchases via the web were 12,4% more compared to last year. To facilitate this clientele, Mobile Plus-Shopping online was born, which allows you to make purchases without typing in your credit card details each time. And again, to pay bills without going to the branches, just use the Mobile Banking Bills QRcode. A photo of the black and white box on the pre-printed bills, and the bill is paid. Telephone top-ups will also be simpler and faster: after selecting the telephone number to top-up and the amount, authorization will be immediate with the press of a finger.

comments