It was thanks to the work of small startups and scale-ups, true engines of innovation, that in these months of the pandemic we were able to work remotely and buy what we needed on the internet, relying on e-commerce.
And it is precisely to encourage the development of innovation that Unicredit, in collaboration with the Orrick law firm, has organized the "Italy Tech Day - Disruptive Lifestyle", an event that brings together some of the main Italian scale-ups representing the Lifestyle sector, companies that have already made the first leap in size and have a structured business with potential for further development, for a moment of presentation and discussion with an audience of investors international.
A total of six companies participated to the initiative and whose founders were interviewed by international "opinion leaders and investors" recognized in the world of innovation such as Simon Beckerman, Frederic Court, Riccardo Pozzoli, Ash Puri, Reshma Sohoni and Jeremy Uzan.
BOOM: on-demand collaborative platform that connects photographic image professionals with their customers.
BUDDYFIT: first digital gym in Italy. It is an app available for Android and iIS created to allow people to train anywhere with the support of a personal trainer, through personalized workouts or live workouts.
EVERLI which allows the customer to choose the trusted supermarket, order groceries online and rely on a personal shopper who will deliver it to the desired address within an hour or in the requested time slot
FREEDA: group that includes Freeda – media brand for the younger generation of women – Superfluid – brand of personal care products active in Europe – and Goovi – which creates natural products for women.
SHOPFULLY: leader in Drive-to-Store thanks to the development of solutions able to connect consumers with physical retailers through digital technologies and strategies.
VELASCA: global brand of high quality shoes and accessories, totally Made in Italy, with a Direct to Consumer sales model.
Before the presentation of the companies there was a round table entitled 'Europa Tech: an evolving mosaic for opportunities and investments' which saw the participation of Gilad Engel (Partner of Target Global), Stefania Godoli (Head of Joint Venture CIB-CCB Italy of UniCredit), Luca Colciago (General Partner Kreos Capital) and Vanessa Pinter (Digital+).
states Olivier Khayat, Co-CEO commercial banking western Europe of Unicredit: “Today investing in innovation is not an alternative, it is the priority. The period we are experiencing is complex and the recovery of the entire system is undoubtedly linked to the ability to transform business models to be more flexible and respond to all changes, combining the new possibilities offered by digital with the distinctive features of Made in Italy . This is vital to meet customer needs and be competitive in this unprecedentedly evolving landscape.”
