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Ubi Banca, Prestifatto.it is born for salary-backed loans

The bank, through the subsidiary Prestitalia, starts a strategic collaboration with the
technology and software provider of the leading European fintech ecosystem to launch a
innovative platform aimed at the treatment of salary assignment

Ubi Banca, Prestifatto.it is born for salary-backed loans

Prestitalia, the UBI Banca group company specializing in the market for salary-backed loans and payment delegations, has launched a partnership with Finleap Connect, finleap's technology and software provider offering the full range of fintech solutions. The collaboration will make it possible to use "Prestifatto.it", an innovative platform for accessing loans through salary assignment with a completely renewed user experience.

On the Prestifatto.it website, civil servants, state employees and pensioners can apply for a loan online directly from a PC, tablet or smartphone. Thanks to the online simulator, customers will be able to choose the monthly payment and the duration of the loan, obtaining a free estimate in a few seconds and, if interested, continue to request the loan immediately by entering some personal data and sending a scan of a few documents. The operations started digitally can also be completed in the branch with the specialist advice of Prestitalia agents.

“The launch of the Prestifatto.it digital platform – explains Natascia Noveri, UBI Banca Marketing Manager – it is a strategic step in the digital transformation process undertaken by the UBI Banca Group, to offer concrete answers to customers' financial needs, through a convenient, simple and digital shopping experience. With Prestifatto.it, we want to offer concrete support to Italian families also to face this recovery phase, thanks to the possibility of obtaining a loan with salary assignment at advantageous and transparent conditions".

"Thanks to the collaboration with finleap connect - adds Cesare Colombi, General Manager of Prestitalia - the digital channel joins the physical channel in a context in which omnichannel represents a great opportunity to achieve multiple results: improvement of customer relations, reduction costs, acquisition of new customers, retention of existing customers and, last but not least, the retention of the sales network which will be in charge of concluding all contracts with customers who have searched online for the most suitable product for them but who require a physical meeting ”.

“In an unprecedented period – comments Marco Berini, CEO of finleap connect Italia – service companies have had to reinvent themselves in order to stay on the market. The digital world has been the protagonist of a great transformation, which we may not have fully witnessed yet, and fortunately some companies have managed to react very quickly. In this context, the collaboration between UBI and finleap connect has given rise in record time to a simple, practical solution that is of great help to Italian families. The most innovative aspect, in addition to the speed of execution, certainly lies in the fact that we have gone beyond the concept that a digital channel has a life of its own. In fact, Prestitalia's network of agents remains at the center of customer relations, thus seizing the potential of each individual channel and putting it in common for the best customer service".

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