Tesla crisis continues, with increasingly worrying numbers for investors and, above all, for its CEO Elon Musk. According to the latest data from That, the European Automobile Manufacturers' Association, in January and February EU sales of the automotive giant have recorded a 49% drop on an annual basis compared to an increase of more than 28% in the electric vehicle market.
Tesla Collapses in Europe: All the Numbers
According to Acea data, in the EU27+EFTA+UK area, as of February 2025 Tesla has registered 16.888 cars, in 40,1% decrease compared to the same month in 2024. In the first 2 months of the year, registrations amounted to 26.619, with a 42,6% drop on year. There market share in February 2025 it stopped at 1,8% from 2,8% a year earlier, when in the first two months the share was 1,4%, from 2,3% a year earlier.
Even more accentuated Tesla's collapse in the European Union alone: in February, registrations were 11.743, -47,1% less than the same month in 2024, with a market share down to 1,4%. In the two-month period, 19.046 cars were sold, -49% with a market share down to 1,1%.
As the Courier, “if it continues at this pace, Tesla's decline in registrations could jeopardize one of its most profitable businesses: the sale of green credits to other manufacturers”, which over the last 15 years has brought 11 billion in additional revenue to the company.
It should also be noted that the European data comes after the -49% recorded in February by the car manufacturer in China and the -76% recorded in the same month in Germany. It's not going any better in thethe USA, where in January, S&P Global Mobility found that Tesla sales fell about 11% from a year earlier in the United States, while Ford, Chevrolet and Volkswagen increased sales of electric vehicles, gaining market share.
The Reasons for Tesla's Crash in Europe
The fact that the decline occurred in a context in which the Total electric vehicle sales in the EU they increased by 28,4% in the first two months of this year to 255.489, for a market share of 15,2%. Perhaps a sign that the problem is not the electric, but who produces it.
They are different Reasons behind the crash of Tesla in Europe: first among all obsolete models, while deliveries of the new continue to be delayed ModelY, whose update required a production pause in the plants, including the one in Berlin. The increasingly rapid rise of Chinese electric vehicles also has an impact, with Byd which not by chance, yesterday announced that it has surpassed $100 billion in revenue in 2024, surpassing Tesla, while Volkswagen and Renault they are making up ground.
The choices also have an influence Elon Musk's policies and his closeness to American President Donald Trump. In the US, in fact, the South African billionaire is at the helm of the Doge, the highly contested Department of Government Efficiency that is trying to reduce American spending by cutting (thousands) of workers, while in the EU he supported the far right by Alternative für Deutschland (AfD), in the context of the elections in Germany won by CDU/CSU.
And in the US the FBI creates a task force against the attacks
All choices that have generated an adverse reaction from consumers from one side of the ocean to the other, resulting in real boycotts, but also in demonstrations, protests and acts of vandalism against dealers, charging stations and Tesla cars. An increasingly widespread phenomenon that is also being investigated the FBI even created a task force to coordinate investigative activity and prevent attacks.
Tesla on the Stock Market
In this context, some signs of improvement are beginning to appear on the stock market, with the stock closing on Monday with a 12% increase (+1,2 in today's pre-market), after nine consecutive weeks of decline, recording its best session of 2025. In the last three sessions the shares have recovered about 20%, but the balance since the beginning of the year remains strongly negative (-31%).
