In recent days, Sky subscribers have received an important notice. It was not the usual messages, repeatedly sent in recent months to offer free packages given the quarantine (and the impossibility of broadcasting football and all other sports), but a real revolution. “Discover a new way to use wifi”, reads the message anticipating the launch – on Tuesday 16th there will be a press conference – of the new offer of ultra-broadband connectivity and Sky-branded telephony services. The novelty had already been announced in a plan launched a few months ago, and that despite the coronavirus pandemic (which is creating quite a few problems in Italy, starting with the tensions over football TV rights), the company led by Maximo Ibarra wants respect.
Sky will therefore no longer only be usable via the mobile network, but will in turn be a mobile network. The debut in the telecommunications market, which after the recent entry of the French Iliad is enriched by a new major competitor, is entrusted to the leadership of Paolo Nanni, in the role of chief broadband officer. Very trusted by Ibarra, Nanni was chief transformation officer in Kpn, the Dutch telco previously led by the manager born in Colombia, and previously in Wind, always reporting to Ibarra. Nanni will take office on 3 August and it is therefore plausible to believe that the offer to the general public will be launched by the end of the summer. For the launch of the services Sky will use the Open Fiber network: the agreement with the wholesale company headed by Elisabetta Ripa dates back to 2018, the year in which the company was officially registered in the Roc (Register of Communication Operators).
Initially the debut was planned - even if never officially - in 2019: but the match would have been postponed due to the change at the top. The ultrabroadband dossier in the hands of former CEO Andrea Zappia was in fact inherited from Maximo Ibarra, former CEO of Wind since last October at the helm of the multimedia company.
