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Fashion shows, Armani and Cucinelli cancel. Milan resists

First important defections to the January physical fashion shows for men's fashion. But Pitti and Milan Fashion Week confirm face-to-face demonstrations with strengthened anti-Covid protocols

Fashion shows, Armani and Cucinelli cancel. Milan resists

Omicron spreads and fashion wonders about the fashion shows. Giorgio Armani has canceled his live menswear runway show in Milan and Haute Couture in Paris in January. Cucinelli has also canceled his presentation at Pitti Uomo. The presentation of the Vintage project by Valentino, initially scheduled for January 13-20 in Milan, has been postponed to April. These are the first renunciations of in-person fashion shows which, however, do not exclude the catwalk behind closed doors.

FASHION SHOWS, CHANGES IN SIGHT IN THE CALENDAR

The Chamber of Fashion, with a press release, announced that «it is possible that in the next few days the Fashion Week calendar may foresee some changes since, in maximum collaboration with the brands that participate in our fashion weeks and with the ever-greatest attention to complex health situation that our country is experiencing, some events that to date it will not be possible to carry out as originally imagined, may be canceled or postponed".

«The Milan Fashion Weeks – continues the note – in these years of pandemic have been recognized by insiders, at an international level, as those in which they felt safer and more protected, also thanks to our constant work with the Institutions, first and foremost the Municipality of Milan. It is our intention to continue in this direction, confirming a Fashion Week in presence and in safety, which can be followed all over the world through the milanofashionweek.cameramoda.it platform".

Milan Fashion Week therefore confirms face-to-face appointments with adequate safety protocols and also confirms the arrival of buyers at one of the Made in Italy most anticipated of the year. Fendi and Dolce&Gabbana instead confirmed the physical events.

FASHION SHOWS, PITTI AND MILAN CONFIRM

If January is the key month for men's fashion with Pitti (January 11-13, in Florence) e Milan Men's Fashion (January 14-18), this year it is even more so given that in December London Fashion Week was canceled due to the advance of Covid infections. The spotlights are therefore all focused on Italy and the organizers of the demonstrations in Florence and Milan confirm the demonstrations "in presence and in safety". And with strengthened rules: super green passes and Ffp2 masks for everyone. The new "Operational guidelines for the drafting of protocols for the protection of health and prevention of the risk of Covid-19 contagion in the creation of fashion shows" are ready to go, which also implement the latest provisions of the government.

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