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Serie A on TV: Sky towards digital and Mediaset on satellite

Surprise for the assignment of Serie A TV rights for 2015-18 - In the assembly of the Football League, updated on Wednesday afternoon, one could go to a scenario like this: Sky towards digital and Mediaset on satellite - With shots mistrust and counter-trust between the two groups

Serie A on TV: Sky towards digital and Mediaset on satellite

On Sky the matches of the best teams but on digital terrestrial, on Mediaset the same matches but on the satellite platform. The first guidelines of Serie A teams on TV rights 2015-18 draw a revolution in football seen on TV. In the meeting of the Lega Calcio di Serie A, which was adjourned on Wednesday afternoon, the line of collecting approximately 1,080 billion euros seems to prevail at the moment, assigning package A to Mediaset (Match of 8 satellite teams) for 350 million, to Sky Italy package B (same matches digitally) for 420 million.

The remaining matches of the so-called minor teams would also go to Mediaset for 306 million. A scenario that would force the two contented to create a new platform in the technology on which they are not currently present. Sky certainly doesn't like this picture – which today formally warned the League against an assignment not in line with the criteria of the tender – which also presented the economically best offer for the satellite package for 355 million. But in the League, at least after the first meeting, the position prevails for which the assignment of the matches of the main teams on both platforms to a single subject is not foreseen. Mediaset Premium could broadcast all matches but migrating to satellite. Now two days for the evaluations of all the parties involved in the choice, the decision on Wednesday.

Meanwhile, there is a battle between the two contending groups, with warnings and counter-warnings. Mediaset's counter-notice to Sky and Lega Calcio took place on Monday afternoon. In detail, the Alfa Romeo group sent the rival network a warning for bid rigging and unfair competition "with threat of damages against Sky and Lega Calcio in the event of joint assignment of packages A and B". Mediaset underlines that "the precise contents of the offers presented by Sky and Fox are ignored" and that Sky, in its warning, "hopes that competition will not be compromised without considering that this very company is in a position of absolute monopoly". In essence, Sky's warning is "unfounded", as well as being "an obvious attempt to unduly influence the choices of the League and the teams". Cologno Monzese thus invites the teams themselves and the League "not to take into account the instrumental warning sent by Sky, proceeding with the serene and objective evaluation of the offers".

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