Ubi Banca continues its commitment to help the country in the midst of a health and economic emergency. Among the various initiatives, in addition to having already disbursed loans to its customers for half a billion euros, there is the great Relaunch Italy plan: 10 billion in investments in favor of businesses, families and the third sector. As part of this project, the Lombard bank is also collaborating with Italiaonline to support the digital business of businesses that are currently less experienced in doing so: merchants, artisans, professionals and small businesses. The recovery of economic activities in fact also passes from the expansion on digital channels, in order to accelerate the growth of business on the web.
For this purpose, Ubi Banca makes the Rilancio Italia initiatives available to finance investments, combined with a series of diversified services such as the Virtual POS, which allows you to collect securely via the web, avoiding payments on delivery and the BluImpresa Multirischi Policy with Full Digital assistance, which offers support in case of problems with printers, computers, smartphones and tablets. Italiaonline instead offers to bank customers a free check up with your digital consultants aimed at identifying the activities to start for the opening of digital channels or to improve their use to grow the business. It will be a question of increasing not only the presence on these channels but also the professionalism and organization of advertising campaigns, as well as customized communication, e-commerce and digital marketing projects.
Italiaonline also makes available 14 hours of free online courses on digital marketing by IAB Italia, signing a contract by the end of 2020. “Digital – comments Andrea Chiapponi, Chief Marketing Officer of Italiaonline – is central and strategic for any company, even for micro, small and medium-sized companies which are the real economic backbone of the country. For this reason, today more than ever, as the main internet company in the country, it is our duty to support them in their digitization process, which must be rapid and effective, in support of the entire Italian system. Together with a partner like UBI Banca, we are putting in place a series of concrete and easy-to-implement solutions, so that the digitization of SMEs quickly becomes a reality, helping the whole of Italy to take a step forward towards the future".
“In recent months – added Natascia Noveri, Marketing Manager of UBI Banca – many small businesses have been forced to quickly reach digital channels to continue offering customers their products and services, thus taking a necessary step in a very tight time frame -. Being present on the web is an essential condition especially in this difficult economic context: the partnership with ItaliaOnline allows us to complement the products typically offered by the Bank with a series of solutions to accompany both companies that have yet to seize the first opportunities offered by digitization and those who, having already taken the first steps, want to consolidate their offer using online channels".
