The music of the MITO Festival returns to the factory with today's concert, 8 September, in the Pirelli Industrial Center of Settimo Torinese, in an appointment that will see the presence of personalities and institutions. After the success already recorded with the concerts of 2010, 2011 and 2014, this time the Polo will be not only the setting for the concert, but also an inspiring element: it is precisely from its sounds and its productive rhythms, in fact, that "The singing della Fabbrica”, which will be performed with two world premieres in the two concerts in the Festival calendar (the first was held yesterday in Milan at the Piccolo Teatro Studio Melato) entitled 'The factory among the cherry trees', precisely to recall those cherry trees flank the Pirelli factory in Settimo. The composition, commissioned by the Pirelli Foundation to the composer and violist Francesco Fiore, was specially designed for the violin of Maestro Salvatore Accardo who will conduct his Italian Chamber Orchestra led by the first violin Laura Gorna in the two appointments on the calendar.
The complex and structured life of a large production plant, the thought and work of man, and the profound voice of machines – from mixers to the modern Next Mirs (Pirelli's automated tire production system) – are the inspiring motifs of the new piece of music, the execution of which will take place in the heart of the production plant: the tire manufacturing department. Packaging machines and tires will also act as suggestive stage wings for a concert characterized by the contemporaneity of the music and the originality of the hall, inside the most technologically advanced factory of Pirelli, "the beautiful factory", hi-tech, safe, bright, environmentally and socially sustainable. Both on the Milanese occasion and on that of Settimo Torinese, the program of the two evenings will continue with the musical pages of the Concerto in D minor for two violins, strings and continuo BWV 1043 by Johann Sebastian Bach and the Serenade for strings in C major op . 48 by Petr Ilyich Tchaikovsky.
The ten-year partnership started in 2017 between Pirelli and the MITO SettembreMusica Festival is consolidated with the 2007 edition. "The song of the factory" is in fact part of the support given by Pirelli to the appointments of the Milan and Turin edition of the Festival and demonstrates the bond that the company has always forged with the territories that host its industrial realities. The mixture of this musical work and the factory concert aim to re-propose industry as the protagonist of the economy: the Pirelli factory in Settimo bears witness, in fact, to the change and growth of the factory, with the most sophisticated technologies based on innovation and industrial automation. With "The song of the factory" Francesco Fiore tries to give voice to the new face of the contemporary factory, made up of men and digital machines. And listening to music can help to understand the profound meaning of the mutations in progress. Business is culture, in the sign of contemporaneity.
The Pirelli Industrial Center in Settimo Torinese
The Pirelli Industrial Center in Settimo Torinese, where Pirelli has been present for over 60 years, now employs over 1.200 people and was created from the integration into a single area of the two Pirelli factories already present in Settimo Torinese. The industrial site, born also thanks to a fruitful collaboration with local institutions and with the Turin Polytechnic in terms of research and innovation, constitutes the most technologically advanced and efficient Pirelli plant in terms of product innovation, production processes, of attention to sustainability and the quality of the working environment. A world-renowned architect such as Renzo Piano, in particular, was entrusted with the architectural project and the artistic direction of the "spina" - the central body that houses the services for the employees, offices and research laboratories - and of all the works landscaping, internal roads and lighting. The Settimo pole makes use of the most modern technologies resulting from Pirelli research, including the evolution of the Pirelli robotic system for the production of tires (Next Mirs) and the new system for the production of compounds (PTSM). Its production, concentrated on ecological, High-Performance and Ultra High-Performance tyres, currently amounts to around 4 million tires a year.
Pirelli and the Pirelli Foundation
Founded in 1872 and today one of the world's leading tire manufacturers, Pirelli is one of the leading companies in the history of Italian corporate culture, founded on scientific research, quality, technological innovation and internationality: elements that have made it the protagonist of important in the field of industry, design and corporate communication. The attention to culture and the commitment made by Pirelli to preserve, disseminate and increase it are part of the DNA of the company's creation of social value. At the forefront in this direction is the Pirelli Foundation which, established in 2009, includes among its objectives the safeguarding of the Group's cultural, historical and documentary heritage and the promotion of its corporate culture through local initiatives, publications, exhibitions and training, also with the collaboration of other cultural institutions. The bond between Pirelli and music is very close. Starting in the XNUMXs, for example, the Pirelli Cultural Center had hosted concerts by great artists including that of John Cage, the American avant-garde musician, while in the XNUMXs it was the Pirelli Skyscraper that hosted that of the Gianni Basso Quartet, from which was later born an album entitled 'Jazz al Centro Culturale Pirelli'. Even today, the close relationship between Pirelli and music is demonstrated by the support to large institutions such as the Fondazione del Teatro Alla Scala in Milan, of which it is a permanent founding member, and the Giuseppe Verdi Symphony Orchestra of Milan, as well as events that consolidate the link between the company and the territory in which it operates. Pirelli's commitment to culture is also confirmed by the ongoing collaborations with the Teatro Franco Parenti, the Piccolo Teatro di Milano, the Pinacoteca di Brera, the FAI, the Isec Foundation - Institute for the History of the Contemporary Age and by the promotion of cultural events such as #ioleggoperchè and BookCity. Former founding member and promoter of the HangarBicocca Foundation, today Pirelli supports and fully manages Pirelli HangarBicocca, an institution dedicated to contemporary art, thus contributing to the strengthening of its identity in a cultural district rooted in the Milanese reality and open to the most stimulating international dimensions.
Italian Chamber Orchestra
In 1996, ten years after the creation of the advanced specialization courses of the Accademia Stauffer in Cremona, Salvatore Accardo decided to found a string orchestra with the best students and former students of the Academy. Thus was born the Italian Chamber Orchestra whose components – the only example in the world – all descend from the same school, achieving an unequaled expressive, technical and stylistic unity. The OCI operates with the dual objective of continuing an Italian tradition of musical excellence and of getting closer to the public by changing the traditional frontal performer/listener relationship, in the knowledge that love for music is discovered or formed wherever the opportunity is offered. to be involved. The Orchestra has performed in the most important Italian and foreign musical institutions in Europe and the United States, in Argentina, Brazil, Chile, Uruguay, China, Japan, Vietnam and Korea. The OCI has been hosted, among others, by the Schleswig-Holstein Festival, the Citée de la Musique and the Champs-Elysée Theater in Paris, the Gulbenkian Foundation in Lisbon, the MITO Festival and those of Menton and Verbier. The Orchestra da Camera Italiana has recorded for Warner Fonit, EMI Classics and Foné.
