Fruit juices for sale in Collecchio, where Parmalat seems intent on putting the Santal brand on the market, at least according to the latest rumors published by the Sun 24 Hours. This would be the first major decision taken by the new French management of the past Italian food giant in the hands of Lactalis. It would be a clear sign of discontinuity after seven years of Bondi's presidency.
A strategic caesura that would like to inaugurate a new strategy, considering that Santal is one of the historic brands of the Parmalat group, which is also profitable. His only fault seems to be that he has nothing to do with the core business of a company that talks about milk right from its name. Again according to the business daily, the new CEO Yvon Guerin is apparently evaluating the best way to extract value from the operation, which could bring in the group's coffers up to 200 million euros.
