UBI Banca continues its association with the world of American basketball: together with the NBA it has announced the renewal of the partnership established in September 2016. The bank will therefore continue to be, for the next three years, the Official Bank of the NBA in Italy and exclusive partner in the field of retail banking.
For all American League fans, UBI Banca has created an exclusive line of payment cards already chosen by over 12 customers: from the Hybrid NBA credit card, which also allows for individual purchases over €250 to be paid in installments, to the Enjoy NBA, the prepaid card with IBAN, available in the 30 versions of the Eastern and Western Conference franchises. All NBA card subscribers have access to exclusive benefits: prize contests with trips to NBA games in Europe and the United States up for grabs, one 15% Off to purchase official merchandise on the site nbastore.eu, al 10% discount for purchases at the NBA Store in Milan plus one 25% Off on signing up for a subscription on the NBA League Pass streaming platform.
Furthermore, thanks to the collaboration with the NBA, the Bank is supporting the redevelopment of neighborhood basketball courts in some Italian cities to promote basketball among the youngest. The first was inaugurated in June 2018 at the Cecchina park in Rome.
On the occasion of the renewal of the partnership, UBI Banca will host Marco Belinelli, guard of the San Antonio Spurs and the Italian national team, on Saturday 1st June in Milan, as part of the NBA Crossover event. The Bank is dedicating the photographic exhibition "Beli is Pop" to Belinelli, with the shots taken exclusively by Matteo Marchi.
“We are consolidating our partnership with the NBA after seeing the success of the collaboration started about three years ago,” he explains Frederik Geertman, Deputy General Manager and Chief Commercial Officer of UBI Banca. “We will continue to offer fans exclusive advantages for being part of the NBA community, while promoting the strategy that links UBI Banca to some of the most important sports brands present at an Italian and international level".
“We are thrilled to strengthen our partnership with UBI Banca, a prestigious brand that has helped us consolidate our presence on the Italian market,” he says. Vandana Balachandar, EME NBA Vice President, Global Partnerships. “We are convinced that we can involve more and more fans across the country also thanks to products such as the Enjoy NBA prepaid cards and the Hybrid NBA credit cards which offer advantages for customers and through numerous local initiatives such as the recovery of quarter".
