MP7 Italia, a company active in the sector of the sale of advertising in exchange for goods (so-called advertising bartering) and in the marketing of products, yesterday obtained from Borsa Italiana admission to trading of shares on AIM Italia, a multilateral trading system organized and managed from Borsa Italiana. The start of trading of MP7 Italia shares is scheduled for Monday 7 July 2014.
Placement
The total value of the resources raised through the operation amounts to approximately 4 million Euros. The admission took place following the placement of 1.599.600 ordinary shares deriving exclusively from a specific capital increase reserved for qualified Italian investors, foreign institutional investors and investors in ways such as to exclude a public offer. The unit price of the shares resulting from the placement was set at Euro 2,50; on the basis of this price, a market capitalization of approximately Euro 14 million is expected. The free float of the post-listing Company will be equal to approximately 25% of the share capital.
The activity of MP7 Italia
MP7 Italia is active in the advertising bartering and commodity trading sector (purchase and resale of products/services). It has a network of Stores for members only with the «Shopping Room» sign, active nationwide with 3 Stores already active (Milan 2, Linate and Nuoro) and the fourth opening in July (Malpensa), as well as a website and -commerce operational since 2014. In 2013, the Company recorded a production value of approximately €28,1 million. EBITDA amounted to €827 thousand, and net profit reached €397 thousand. The net financial position is positive (cash) for € 1,1 million.
Use of Proceeds
With the proceeds deriving from the Placement, MP7 Italia intends to raise resources to further develop its business and services by undertaking a growth process to affirm and strengthen its position as a reference operator in its sector.
