Moleskine expands abroad in the retail sector. The historic notebook company announced today the opening of new stores in Paris and New York. In the French capital, the new store is located in the Le Marais district, while in the United States, the newly inaugurated stores are located in the Soho area and at "The Mall at Short Hills" in Millburn, New Jersey, not far from the Grande Apple. The Italian company thus leads to 29 the total number of its stores.
At the end of September, Moleskine operated with 20 directly managed stores. The other nine were opened in the last quarter: two in Paris, three in China (between Shanghai and Beijing) and four in the United States (New York and Chicago).
The expansion of the offer "received a positive response from the public and a consequent increase in sales at single-brand stores where the WTR (Writing, Traveling Reading) collection now represents 40% of sales - reads the group's note –. The company continues with its strategy of increasing its network of single-brand stores in historic places associated with culture and travel, such as stations and airports, as well as in historic centers and shopping malls around the world”.
On the financial side, at the end of the morning the company's stock on the stock exchange gained just under one percentage point (to 1,531 euros), slightly recovering from the negative trend of the last period. On the monthly average, Moleskine shares leave the field 15%, while in the half-year the decline reaches 25%.
In any case, as far as the commercial aspect is concerned, the managing director Arrigo Berni he said, “encouraged by the results in the retail channel, which is proving to be a highly performing part of our distribution model. We will continue to improve both the depth and breadth of this line, with the aim of increasing the diversity of our offering portfolio. Our strategy in the direct retail channel represents an important contribution to the basis of a constant, solid growth for the future”.
