Start today Milan Fashion Week 2022 dedicated to women's prêt-à-porter collections for spring-summer 2023 and the fashion houses talk about how the last, difficult months have gone.
Businesses have arrived mainly from abroad and it is the international public that is the real objective of the companies that are showing in Milan these days: according to the Fashion Economic Trends sales in the United States recorded +59,7% over the first half of 2021 and exports to South Korea (+34.1%) and some European markets such as Spain and France are also on the rise.
Made in Italy fashion – which, together with the eyewear and jewelery sectors, will achieve over 2022 billion euros in revenues per year by the end of 92 – is experiencing a complex year. In fact, it started with growth revenue records (+25%), sustained above all by the boost of inflation and the fall of the euro which drove exports, but then saw a powerful slowdown due to the cost of raw materials and the energy crisis and the Forecasts for the next quarter they are negative.
“We're discounting the energy hikes. Drastic measures are needed to support businesses" said Carlo Capasa, president of the Chamber of Fashion, on the occasion of the presentation of the fashion week, "today it is more convenient to close than continue to produce".
The climate of consumer confidence, moreover, it has continued to decline since the end of 2021 and reached a low in August, more than 19 points below its end-2021 level.
Milan Fashion Week 2022: calendar, names, events not to be missed
As many as 210 appointments from today until 26 September, compared to 170 last February, in calendar this week, with 68 fashion shows (of which 7 in digital format), 111 presentations and about thirty parallel events.
“This Fashion Week is a real breath of fresh air for Milan, certainly the central event of September” said the mayor of Milan Beppe Sala.
Many special events, new names and designers, great comebacks and, for the first time, several fashion shows open to the public.
Milan Fashion Week 2022 begins with a day dedicated to the new creative names in the sector: they are the students of fashion schools who present their collections during Milan Fashion Graduate and the new talents on display at the Fashion Hub.
Emerging designers will play a key role throughout the seven days of the event, with projects such as the Matty Bovan show, which received support in creating and presenting from Dolce & Gabbana, or the presence on the calendar of fashion shows by Cormio and Vitelli and Act n°1, beneficiaries of the Camera Moda Fashion Trust grant.
But obviously the big names in fashion are also present: from Giorgio Armani (with the Emporio and GA lines) a Prada, from Salvatore Ferragamo a missoni, and then Versace, Gucci, Max Mara, Moschino, Fendi, Etro, all with spectacular events in extraordinary locations.
One of the most awaited events is to Diesel which, under the guidance of its creative director Glenn Martens, will welcome over 21 people to the sports hall on Wednesday 7.000st Allianz Cloud.
The following day, the parade of will be visible to the public Preview, the brand of the Japanese Izumi Ogino, who will celebrate his 30th birthday at the Arena Civica.
Milan Fashion Week 2022: the return of Ferragamo, Marras, Boss and Moncler
Expected some brands that were not present at the appointment last February. As toAntonio Marras, Just purchased by the Calzedonia group, the German brand Boss e Moncler, who turns 70 on Saturday.
The return of is also eagerly awaited Salvatore Ferragamo, after the new managing director Marco Gobetti entered last January. His show will take place on Saturday in the historic seminary of the archdiocese of Milan, which will soon host the third luxury hotel of the fashion house and will offer the opportunity to discover the first collection of Maximilian Davis, the young English designer of Afro-Caribbean origin today at the helm of the style of the historic Florentine brand.
Also watch out for the parade of Benetton, Sunday, with the first collection designed by Andrea Incontri, an Italian designer who has worked in particular for Tod's, who has taken the place of Jean-Charles de Castelbajac.
