AC Milan e Banco BPM have renewed their partnership with a multi-year agreement. The agreement was signed by Paolo scaroni, President of AC Milan, e Joseph Chestnut, CEO of Banco BPM.
The bank will continue to be the Premium Partner and Official Bank of the Club rossonero, consolidating a successful collaboration of 10 seasons, based on shared values such as sustainability, solidarity and inclusion.
Banco Bpm jersey sponsor of the women's team
In addition to the visibility of Banco BPM during the matches and the joint initiatives that will be carried out to catalyze the passion of millions of fans and customers, the multi-year agreement consolidates the role of shirt sponsor is preferably used for Women's First Team of AC Milan.
Support for projects and initiatives
Within the framework of the agreement, AC Milan and Banco BPM renew their commitment in the support various initiatives and Milan Foundation projects e Corporate Social Responsibility (CSR) of the Club, which have involved thousands of people over the years. A concrete example is the HUB support district in Milan, dedicated to young mothers in difficulty, in collaboration with Terres des Hommes Italia Onlus: in the last few months alone, 25 minor girls from fragile contexts have received help, as well as providing support to over 70 mothers and welcoming 39 mothers followed by individual tutoring. In addition, a cycle of meetings named “All the colors of Sport”, which involved over 1000 male and female students who had the opportunity to listen to and discuss with male and female footballers to spread the positive values of sport and counteract all forms of prejudice.
Beware of young people
Attention will always be given to the world of young people. One of the activities that testify to this collaboration is the "sponsorship" of the Milan Cup end-of-season event. From this year, the partnership is enriched with a new cultural aspect, in which Banco BPM's artistic heritage will be made available to the community rossonera. During the partnership renewal event, the artist Fabrizio Vendramin has made aartwork which represents the distinctive features of the two brands and will be later auctioned to finance the activities of the Milan Foundation in the via Appennini HUB. The work will also bear the signature of AC Milan players, including Laura Fusetti, Christy Grimshaw, Guðný Árnadóttir, new signings Christian Pulisic, Marco Sportiello, Luka Romero and Coach Stefano Pioli.
“We are happy and above all proud to be able to continue a common path – declares the President of AC Milan Paolo scaroni – which focuses on important values such as social responsibility, with a historical icon of Italian excellence such as Banco BPM. I like to define our renewal as resilient, especially in this historical period that we are all facing together: Milan is a great social and cultural institution that unites over 500 million fans around the world and, like Banco Bpm, we always feel strongly the duty to commit ourselves to help drive positive change in society”.
"The partnership that has linked us to AC Milan for ten years and which we are renewing today - comments the CEO of Banco BPM, Joseph Chestnut – promotes a relationship of significant collaboration with a historical and successful reality, born and raised in our same territorial context: a prestigious brand, a protagonist of sport on a global level. This partnership allows us to share the values of sport such as team spirit, passion, commitment where sport is synonymous with education, training, social responsibility and integration. Furthermore, this agreement once again sees the world of young people at the centre, through our proximity to numerous football schools in which thousands of families are involved and high school adolescents through the meetings promoted with the initiative "Tutti i colori dello sport ”. In the same way – continues Giuseppe Castagna – the renewal of the sponsorship of the women's team represents an important opportunity to support gender equality and respect, essential values that the Bank is pursuing internally with targeted projects”.
