In 2021, as global economies struggled to recover after the plunge triggered by the Covid-19 pandemic and the auto sector struggled to navigate severe supply and logistics difficulties, the super rich rediscovered the love of supercars. As spending on travel, restaurants and other luxury goods has decreased due to the restrictions, many (among the few who can afford them) have decided to face the tough pandemic period, consoling themselves with a dream car. This is demonstrated by the latest sales figures announced by two iconic brands of international luxury, Lamborghinis and Rolls-Royces, which have achieved historic sales records. Important performances on which to build the revolution of the future: in fact, the first electric supercars will arrive in 2023.
But let's go back to the current data. The car manufacturer from Sant'Agata Bolognese, which has been under the control of Audi since 1998, delivered 8.405 cars last year, marking its best year ever commercially. As a percentage, sales grew by 13% compared to 2020, driven by the performances recorded in all three macro regions in which Lamborghini is present: Americas (+14%), Asia Pacific (+14%) and EMEA (+12%). %). Of particular note are the deliveries made in the United States, which are confirmed as the first market with 2.472 cars sold in 2021, (+11%), and in China, which has become the second reference market with 935 cars delivered (+55%). The data coming from Italy is also positive, where Lamborghini recorded sales up 3% with a total of 359 cars delivered.
Dominating the sales chart, however, is not one of the classic sports supercars that made Lamborghini famous throughout the world: in fact, in first place we find the Super SUV Urus (5.021 units delivered). Next comes Huracán, the V10 model, which recorded strong growth in numbers with 2.586 cars sold. Added to these are the 798 Aventador, V12 model. The estimates for 2021 are positive without forgetting that in 2 years Lamborghini will launch its first hybrid production model and by the end of 2024 the whole range will be electrified, with the aim of reducing CO50 emissions by 2% starting from 2025. The arrival of a fourth full electric model is also expected in the second half of the decade.
That 2021 was the year of extra-luxury cars is also demonstrated by the numbers brought home by the British (but controlled by the German BMW) Rolls Royce, which in the twelve months achieved an historic sales record in 2021, delivering 5.586 vehicles, an increase of 49% compared to 2020.
According to the explanations, in 2021 there was "strong demand for all models", in particular the Ghost sedan and the Cullinan SUV in the course of a “phenomenal” vintage.
“Many have seen several people die within their communities due to Covid, and this made them think that life can be short and it is better to live it now rather than postponing certain choices to a later date. It is precisely thanks to Covid that the entire luxury business is booming all over the world: people have not been able to travel a lot, they have not been able to invest much in luxury services. And a lot of money has accumulated that has been spent on luxury goods,” said CEO Müller-Ötvös.
Rolls Royce, meanwhile, is also preparing to launch its own first pure electric car, Spectre, which is expected to hit the market in the last three months of 2023. “We have delivered more cars than ever before in the brand's 117-year history with unprecedented demand for all products in every market globally,” Muller said. Otvos. “This is extremely encouraging as we prepare for the historic launch of the Spectre, our first all-electric car,” he added.
And who knows what luxury electric cars do not become the new object of desire among the super rich.
