Jeffrey Sachs, Enrico Giovannini, Francesco Starace, Marco Alverà, Stefano Venier, Vittorio Chiesa are among the authors of “The planetary challenge” book for the "HARVARD BUSINESS REVIEW ITALIA" series BY MIND EDIZIONI arrives in bookstores. In the midst of the global debate on climate and the effects on health, scientists and managers grapple with indications and analyzes resulting from their experiences. The introduction is by Enrico Sassoon, a journalist and writer, an expert on international affairs. It is true, as stated in the launch of the book that scientists "warn us of the imminence of irreversible damage to the environment, with potential catastrophes in terms of climate change due to the concentration of greenhouse gases in the atmosphere", but the time to remedy or contain disasters is shortening.
The book aims to give answers, indicate the paths to follow for companies of all kinds, including those that produce and distribute energy. They are not the first in the ranking of "devastators of the planet", but they bear the brunt of decades of poor sustainability.Managers who manage overmillion-dollar turnovers now make eco-strategies and budgets climate oriented. They talk and write so as not to make the situation worse and they are to be appreciated. With "The planetary challenge" it is said that the United Nations estimates about 12 years, or no more than 20, to take measures that allow us to avoid the worst.
The book comes at the end of an extraordinary year, with young people from around the world defending interests that go beyond their generation. After this 2019 not there is more space for an ideological environmentalism is if ever there waso. When it was believed that in order not to pollute or destroy communities, it was necessary to curb development. The boys have opened our eyes. They were good at overcoming that kind of denial of progress, which unfortunately still influences some exponents of Italian movementism. In time he will realize this, provided it is not too late for him / them and for us
The guys from the squares have made the authentic leap in quality for a different development. They turned up il tiro towards the real target of the climate change: the industrial world. Companies have been held accountable for having long neglected the effects of production on the planet and on people's living conditions. The worldwide mobilization has been able to distinguish political responsibilities from managerial and business ones. One is complementary to the other, it is true. Ma before laws, regulations, agreements of tops, let the companies do something good. An economist like Jeffrey Sachs – among the 100 most influential leaders in the world, appreciated by Pope Francis – has been studying the damages of an unethical capitalism that has sacrificed values and a sense of community for years. The market is not dead and will not die. The battle to reform it has also torn apart the certainties of a left that is slow to understand the new fields of conflict. Greta Thunberg's success was a transversal lesson. Those passionate accents and billboards hit the venous system of our well-being. They haven't infected it yet, but they still have some time to do it. And we go back to that globalized market with Heads of State, political parties, banks, powerful CEOs and millions of people who don't want to die soon from the greed of multinationals.
